After 10 weeks of voting and over 29,000 votes received, Smart Money People are delighted to announce the finalists of their Insurance Choice Awards 2021!

The Insurance Choice Awards are now in their sixth year, and are 100% voted for by consumers. Smart Money People’s aim with the awards is to find those insurance companies and partners who are most dedicated to putting their customers first.

Jacqueline Dewey, Chief Executive of Smart Money People, said: “We have a great range of insurance providers in the mix for our awards this year, from specialist insurers to insurtechs to long established multi-product insurance providers. The votes we’ve received so far are incredibly close, and so there’s still all to play in the final three weeks of voting as we let consumers have a say and share their opinions on the insurance providers they use."


The finalists are...

Top-level awards

  • Best Big Insurance Company – Admiral, Endsleigh, Saga
  • Best Overall Insurance Broker – Honcho, Mayfair Insurance, One Call Insurance, Policy Expert, Protect Line, Protect Your Kids
  • Customer Service Champion – Caravan and Motorhome Club, Collingwood, Laka, Mayfair Insurance & two more to be announced on 4th November
  • Treating Customers Fairly Champion – Collingwood, Insure4Music, Laka, Mayfair Insurance & two more to be announced on 4th November
  • Best Insurance App – To be announced shortly…
  • Innovation of the Year – To be announced on 4th November
  • Best Newcomer – Got You Covered, Protect Your Kids

Broker categories

  • Best Personal Insurance Broker – Got You Covered, Honcho, Mayfair Insurance, One Call Insurance, Policy Expert, Protect Line
  • Best Commercial Insurance Broker – Aston Lark, Mayfair Insurance
  • Best Protection Insurance Broker – Protect Line, Protect Your Kids

Product-specific awards

  • Best Car Insurance Provider – Admiral, By Miles, Endsleigh, Policy Expert, Saga
  • Best Caravan Cover Provider – Caravan and Motorhome Club, RIPE Insurance
  • Best Cycle Insurance Provider – Cycleplan, Laka, Yellow Jersey
  • Best Home Insurance Provider – Admiral, Endsleigh, Policy Expert, Saga
  • Best Landlord Insurance Provider – Endsleigh, Just Landlords, Hamilton Fraser Total Landlord Insurance
  • Best Pet Insurance Provider – Animal Friends, Bought by Many, Insurance Emporium, Lifetime Pet Cover, MiPet Cover, Petplan, Purely Pets
  • Best Motorhome Insurance Provider – Caravan and Motorhome Club, Caravan Guard, Safeguard UK
  • Best Specialist Insurance Provider – Collingwood, Golfcare, Gunplan, Insure4Boats, Insure4Music, Insure4Sport, Marmalade
  • Best Student Insurance Provider – Cover4insurance, Endsleigh
  • Best Travel Insurance Provider – Avanti, Good to go Insurance, Staysure, Saga

Partner awards

  • Technology Partner of the Year – Acturis, Claim Technology, Cazana, Right Indem, Vision Track
  • Premium Finance Partner of the Year – BNP Paribas, Close Brothers Premium Finance, Premium Credit
  • Consultancy of the Year – Bravo Network, Deloitte, Ninety

What happens next?

Voting in the Insurance Choice Awards continues until midnight on 10th October. Any company who has been announced as a finalist can continue to ask their customers to vote for them up until this date for the vote to be included in the awards.

Winners will be revealed on 4th November 2021 in a digital event on our Twitter account @InsChoiceAwards and on our LinkedIn account. To find out more please email us for the full details events@smartmoneypeople.com and make sure to follow us on Twitter and LinkedIn to keep up to date with all the announcement information.

There’s still time to vote!

If you haven’t yet voted for your favourite finalist, there’s still time to vote and be in with a chance to win £1,000 in our prize draw*. You can vote here.

If you work in the insurance industry and haven’t told us who your preferred partners to work with are, you can share your vote here.

Good luck to all our finalists and congratulations!

*Terms and conditions apply.