Winners of the sixth Insurance Choice Awards, run by Smart Money People, were announced today, 4thNovember, in a digital awards event on Twitter and LinkedIn.

After 13 weeks of intense voting, Smart Money People received over 50,000 votes across 23 award categories to determine the winners of the Insurance Choice Awards 2021.

Jacqueline Dewey, CEO of Smart Money People, said: “The response to our Insurance Choice Awards has once again been fantastic with a real mix of organisations winning the awards this year. As the awards are based 100% on consumer votes, they really showcase and recognise the companies that have worked hard over the last 12 months to offer great products and customer service. Everyone should be incredibly proud of their achievements in the awards.”

Congratulations to all the finalists and winners in the Insurance Choice Awards 2021! The Insurance Choice Awards will be back for 2022.

Introducing the Insurance Choice Awards 2021 Winners!

Best Big Insurance CompanySaga
Best Overall Insurance BrokerOne Call Insurance
Innovation of the YearLaka
Customer Service ChampionMayfair Insurance
Treating Customers Fairly ChampionCollingwood Insurance Services / Laka
Best NewcomerProtect Your Kids
Best Insurance App Honcho
Best Car Insurance ProviderBy Miles
Best Caravan Cover ProviderCaravan and Motorhome Club
Best Cycle Insurance ProviderLaka
Best Home Insurance ProviderSaga
Best Landlord Insurance ProviderEndsleigh Insurance
Best Motorhome Insurance ProviderCaravan and Motorhome Club
Best Pet Insurance ProviderAnimal Friends Insurance
Best Specialist Insurance ProviderGunplan
Best Student Insurance ProviderEndsleigh Insurance
Best Travel Insurance
Best Personal Insurance Broker Mayfair Insurance
Best Commercial Insurance Broker Mayfair Insurance
Best Protection Insurance Broker Protect line
Technology Partner of the Year Cazana
Premium Finance Partner of the YearPremium Credit
Consultancy of the Year Ninety Consulting Limited

There were also five companies who were awarded a highly commended in the Insurance Choice Awards:

Best Car Insurance ProviderSaga
Best Pet Insurance ProviderBought by Many
Best Student Insurance
Best Travel Insurance ProviderStaysure
Premium Finance Partner of the YearClose Brothers Premium Finance

Household name Saga walked about with ‘Best Big Insurance Company’ for a second year running, as well as achieving ‘Best Home Insurance Provider’ and highly commended for their car insurance.

Collingwood Insurance Services were awarded ‘Treated Customers Fairly Champion’, a new accolade for the organisation in 2021. Commenting on their results Helen Shields, Contact Centre Director, said:

“First of all we would like to thank all our amazing customers who has voted for us – we truly appreciate your support and we are delighted to have won this prestigious award.

Collingwood’s culture of creating a customer centric business means that Treating Customer’s Fairly is something that comes very naturally to everyone here. We don’t just ‘tick boxes’, our attitudes and mind-set, alongside our values of having the customer at the heart of everything we do ensures that our responsibilities are fully complied with, while still demonstrating that a profitable performance alongside a great service is entirely possible.”

Laka were crowned winner in three separate categories in 2021 – Treating Customers Fairly Champion, Innovation of the Year for their new health and recovery insurance policy and Best Cycle Insurance Provider. Commenting on their wins, Tobias Tauptiz, CEO of Laka ,said:

“Winning Best Cycle Insurance Provider for the fourth year in a row is a phenomenal achievement. Laka set out to make insurance something people stand with, not against - it’s incredibly heart-warming to know that our customers stand with Laka, so a huge thank you to all of our Collective for voting for us. These awards are a testament to the efforts of the entire team at Laka, who always place our customers at the very heart of what we do. All credit goes to the team at Laka for constantly pushing the boundaries of insurance, making Laka an absolute customer-first company.”

The Caravan & Motorhome Club continued their success in the Insurance Choice Awards for 2021 with two awards. Commenting on their achievements, Julie Constable, Head of Financial and Insurance Services, said:

"We are absolutely delighted to have won the Caravan Cover Provider of the Year award for the fifth year running and the Motorhome Insurance Provider award for the third year running. Winning two Insurance Choice Awards is a fantastic achievement and it means a huge amount to us to know we are serving our members well.

I would like to thank all our members who kindly voted for us and everyone involved in our Cover and Insurance teams, who are continuously improving our products and services for our members."

Mayfair Insurance were a new entrant to the Insurance Choice Awards in 2021, and in their first year achieved three wins – Customer Service Champion, Best Commercial Insurance Broker and Best Personal Insurance Broker. Commenting on their achievements, Guy Moliterno, Managing Director, said:

“We were delighted to have been nominated in this year's Insurance Choice Awards and to then hear, Mayfair Insurance had become a finalist in five category awards was very exciting. As Managing Director I am overwhelmed by the positive feedback from our customers and would like to thank all the team for their hard work in making sure we meet the high standards we set in customer excellence.

Our customers are at the heart of our business and we are delighted that based on their voting, we have won three awards – Best Personal Insurance Broker, Best Commercial Insurance Provider and Customer Service Champion. A celebration all round and a big thank you to our customers.”