NOW Pet reviews
NOW Pet reviews
Verified businesses always have up to date contact details and can respond to reviews.
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Fully digital service with no in-person branches
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On-line application and approval process
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UK-based contact centre
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Manage your account or policy via an app or website
Review summary
People rate this company as Terrible based on 2 product reviews
About NOW Pet
NOW Pet offers insurance policies for pet owners in the UK.
NOW Pet policies cover dogs and cats for illness and accidental injury. The company launched in 2021, with a management team whose experience in dog and cat insurance spans more than 20 years.
NOW Pet policies can be applied for and managed online.
NOW Pet at a glance
Contact details
- Phone
- 01992 926 006
Reviews for NOW Pet
Showing all company reviews • Last reviewed within 21 days
Absolutely appalling
Absolutely appalling Policy No: NOW023807/1 I rarely leave reviews, but pet owners deserve to know how appallingly my claims have been handled. CLAIM 1 –... Absolutely appalling Policy No: NOW023807/1 I rarely leave reviews, but pet owners deserve to know how appallingly my claims have been handled. CLAIM 1 – Emergency Attack (October 2025) My 3.7 kg poodle, Bandit, was attacked by a large Staffordshire Bull Terrier on a Saturday night at 7:15 pm when all regular vets were closed. He was bleeding heavily; we couldn’t see the source through his long coat until he was shaved at the out-of-hours hospital, which revealed multiple bite punctures. He couldn’t walk for three days, is still only on short walks, and later needed antibiotics because infection was a serious risk. The insurer refused to pay a single penny of this claim. Their reasoning? Out-of-hours treatment is only covered if “life-saving.” That is completely unreasonable in a trauma situation where it’s impossible to know whether the injuries are life-threatening without immediate veterinary assessment. They even mislabelled Hibiscrub (chlorhexidine) as a “shampoo” — when it is in fact a strong antiseptic solution (diluted 1:10 with water) used to disinfect open wounds. CLAIM 2 – Previous Claim After more than eight weeks of waiting, they paid only around half of what was due, with deductions that make no sense: • “Premiums Deducted” £142.60 – even though my monthly premiums are fully paid by Direct Debit. • “Supplements” £65.26 – every item was a prescribed medication. • “Medications over 100% mark-up” £51.40 – no transparency or evidence provided. The insurer said they will reimburse less than half of the costs I incurred. Overall • Unjustified deductions and refusal to recognise a genuine emergency. • Misclassification of medically essential products. • Poor communication and long processing times. • A continuation claim from my regular vet (for follow-ups and antibiotics) is still unanswered, and I have a police crime reference for the attack. I am currently waiting for their response to my formal complaints. If they do not resolve this fairly, I will be escalating the matter to the Financial Ombudsman Service. Pet owners expect fairness and compassion when their animals are injured — this insurer has shown neither so far. Read more Read less
Don't care about pets...care about not paying out
Refused a claim as not life threatening....how is a pet owner to know....take the risk?
Products from NOW Pet
Showing all products offered by NOW Pet
Pet insurance
by NOW PetNOW Pet offer pet insurance for dogs and cats. NOW Pet offer five levels of lifetime cover; NOW Platinum, NOW Diamond, NOW Gold, NOW Saphire and NOW Silver. The only...
Pet insurance
by NOW PetNOW Pet offer pet insurance for dogs and cats. NOW Pet offer five levels of lifetime cover; NOW Platinum, NOW Diamond, NOW Gold, NOW Saphire and NOW Silver. The only...
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