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NOW Pet reviews

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Rated Terrible 1.00/5

NOW Pet reviews

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Verified business
Last reviewed within 21 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • On-line application and approval process
    On-line application and approval process
  • UK-based contact centre
    UK-based contact centre
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website

Review summary

People rate this company as Terrible based on 2 product reviews

Average score of 1.00/5
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Reviews for NOW Pet have trended positively over the past 90 days

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About NOW Pet

NOW Pet offers insurance policies for pet owners in the UK.

NOW Pet policies cover dogs and cats for illness and accidental injury. The company launched in 2021, with a management team whose experience in dog and cat insurance spans more than 20 years.

NOW Pet policies can be applied for and managed online.

NOW Pet at a glance

Contact details

Phone
01992 926 006

Reviews for NOW Pet

Showing all company reviews Last reviewed within 21 days

Absolutely appalling

Pet insurance 5th November 2025

Absolutely appalling Policy No: NOW023807/1 I rarely leave reviews, but pet owners deserve to know how appallingly my claims have been handled. CLAIM 1 –... Absolutely appalling Policy No: NOW023807/1 I rarely leave reviews, but pet owners deserve to know how appallingly my claims have been handled. CLAIM 1 – Emergency Attack (October 2025) My 3.7 kg poodle, Bandit, was attacked by a large Staffordshire Bull Terrier on a Saturday night at 7:15 pm when all regular vets were closed. He was bleeding heavily; we couldn’t see the source through his long coat until he was shaved at the out-of-hours hospital, which revealed multiple bite punctures. He couldn’t walk for three days, is still only on short walks, and later needed antibiotics because infection was a serious risk. The insurer refused to pay a single penny of this claim. Their reasoning? Out-of-hours treatment is only covered if “life-saving.” That is completely unreasonable in a trauma situation where it’s impossible to know whether the injuries are life-threatening without immediate veterinary assessment. They even mislabelled Hibiscrub (chlorhexidine) as a “shampoo” — when it is in fact a strong antiseptic solution (diluted 1:10 with water) used to disinfect open wounds. CLAIM 2 – Previous Claim After more than eight weeks of waiting, they paid only around half of what was due, with deductions that make no sense: • “Premiums Deducted” £142.60 – even though my monthly premiums are fully paid by Direct Debit. • “Supplements” £65.26 – every item was a prescribed medication. • “Medications over 100% mark-up” £51.40 – no transparency or evidence provided. The insurer said they will reimburse less than half of the costs I incurred. Overall • Unjustified deductions and refusal to recognise a genuine emergency. • Misclassification of medically essential products. • Poor communication and long processing times. • A continuation claim from my regular vet (for follow-ups and antibiotics) is still unanswered, and I have a police crime reference for the attack. I am currently waiting for their response to my formal complaints. If they do not resolve this fairly, I will be escalating the matter to the Financial Ombudsman Service. Pet owners expect fairness and compassion when their animals are injured — this insurer has shown neither so far. Read more Read less

Rated Terrible 1/5
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Don't care about pets...care about not paying out

Pet insurance 21st March 2025

Refused a claim as not life threatening....how is a pet owner to know....take the risk?

Rated Terrible 1/5
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