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NOW Pet : Pet insurance reviews

View other NOW Pet products
3.63
Based on 4 reviews, last reviewed 24th Aug 2026
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
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Latest highest rating:

5

Now pet insurance After receiving my pet insurance renewal for my dogs from my pet insurance it had gone up quite considerably so found now pet I got better insurance f... Read more Reviewed on: 17th April 2026
Shaune P's avatar
Shaune P

Latest lowest rating:

1

Possibly the WORST company I’ve ever dealt with. Possibly the WORST company I’ve ever dealt with. Customer service is rude and patronising. They hang up after ringing your mobile phone for 4 seconds.... Read more Reviewed on: 24th August 2026
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Nick
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About this product

NOW Pet offer pet insurance for dogs and cats.

NOW Pet offer five levels of lifetime cover; NOW Platinum, NOW Diamond, NOW Gold, NOW Saphire and NOW Silver. The only difference between them is the benefit limit which ranges from £1,000 for Silver through to £5,000 for Platinum.

NOW Pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used NOW Pet before, you can also leave a review and share your experience.

Review NOW Pet : Pet insurance now

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NOW Pet Pet insurance reviews (4)

Possibly the WORST company I’ve ever dealt with.

1
Possibly the WORST company I’ve ever dealt with. Customer service is rude and patronising. They hang up after ringing your mobile phone for 4 seconds. When you call them back they say they can’t speak to you until the next working day! They don’t call you back when they say they will. My vets said they were the only insurance company to have refused a claim for the treatment I submitted a claim for. A company to AVOID and a very frustrating and unpleasant company to deal with. Reviewed on: 24th August 2026
Nick's avatar
Nick

Now pet insurance

5
After receiving my pet insurance renewal for my dogs from my pet insurance it had gone up quite considerably so found now pet I got better insurance for a lot lower price Reviewed on: 17th April 2026
Shaune P's avatar
Shaune P

Absolutely appalling

1
Absolutely appalling Policy No: NOW023807/1 I rarely leave reviews, but pet owners deserve to know how appallingly my claims have been handled. CLAIM 1 – Emergency Attack (October 2025) My 3.7 kg poodle, Bandit, was attacked by a large Staffordshire Bull Terrier on a Saturday night at 7:15 pm when all regular vets were closed. He was bleeding heavily; we couldn’t see the source through his long coat until he was shaved at the out-of-hours hospital, which revealed multiple bite punctures. He couldn’t walk for three days, is still only on short walks, and later needed antibiotics because infection was a serious risk. The insurer refused to pay a single penny of this claim. Their reasoning? Out-of-hours treatment is only covered if “life-saving.” That is completely unreasonable in a trauma situation where it’s impossible to know whether the injuries are life-threatening without immediate veterinary assessment. They even mislabelled Hibiscrub (chlorhexidine) as a “shampoo” — when it is in fact a strong antiseptic solution (diluted 1:10 with water) used to disinfect open wounds. CLAIM 2 – Previous Claim After more than eight weeks of waiting, they paid only around half of what was due, with deductions that make no sense: • “Premiums Deducted” £142.60 – even though my monthly premiums are fully paid by Direct Debit. • “Supplements” £65.26 – every item was a prescribed medication. • “Medications over 100% mark-up” £51.40 – no transparency or evidence provided. The insurer said they will reimburse less than half of the costs I incurred. Overall • Unjustified deductions and refusal to recognise a genuine emergency. • Misclassification of medically essential products. • Poor communication and long processing times. • A continuation claim from my regular vet (for follow-ups and antibiotics) is still unanswered, and I have a police crime reference for the attack. I am currently waiting for their response to my formal complaints. If they do not resolve this fairly, I will be escalating the matter to the Financial Ombudsman Service. Pet owners expect fairness and compassion when their animals are injured — this insurer has shown neither so far. Reviewed on: 5th November 2025
Michela's avatar
Michela

Don't care about pets...care about not paying out

1
Refused a claim as not life threatening....how is a pet owner to know....take the risk? Reviewed on: 21st March 2025
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Deb N

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