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Review of the Yorkshire Building Society, Savings:

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Misuse of the word "loyalty"

I don't get it. They launch a "loyalty" ISA for existing customers. Then the next year they launch another one with the exact same name with a better rate. The rate on the old one doesn't go to the new rate. And if you have the first one, when it ends, it kicks out into a standard ISA. There is no easy way to change that or request it goes to the new loyalty one with the better rate. When you question it they just tell you how to transfer to another provider. So the ISA we've held with YBS since ISAs wer invented, they suggest we move somewhere else? If it wasn't irritating, it would just be laughable, it feels like the basis for an essay question in a customer service course.... Reviewed on: 12th April 2022

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