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1st Choice Insurance reviews

1st Choice Insurance logo
Rated Excellent • 4.91/5

1st Choice Insurance reviews

Verified businesses always have up to date contact details and can respond to reviews.

Verified business
Last reviewed within 7 days
  • Award winning organisation
    Award winning organisation
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Excellent based on 288 product reviews

Average score of 4.91/5
5 star
92%
4 star
7%
3 star
1%
2 star
0%
1 star
0%
Reviews for 1st Choice Insurance have trended positively over the past 90 days

Latest positive rating

5/5

Very Friendly Service

I spoke with William initially and he was very friendly and very knowledgeable, after the set up was complete I have had EMAIL communication with... I spoke with William initially and he was very friendly and very knowledgeable, after the set up was complete I have had EMAIL communication with Beckie and she has been super helpful too. Read more Read less

{"display":"Phil R","full_name":"Phil R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Business insurance
Phil R 12th August 2025

Latest negative rating

1/5

Reasonable

Service was as described but did not cover as much As I would have liked.

{"display":"Olivia deane","full_name":"Olivia deane","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
See more reviews for 1st Choice Insurance products

About 1st Choice Insurance

1st Choice Insurance is an independent commercial insurance broker based in Shrewsbury, West Midlands.

Jason Martin, 1st Choice Insurances’ Principal, has been in the insurance industry since 2006 and established the company in 2012.

1st Choice Insurance can help with insurance for all types of businesses across the UK. Cover includes commercial motor, business, property and tradesman insurance.

1st Choice Insurance at a glance

Contact details

Phone
01743 770500
Email
[email protected]
Main address
Jupiter House, Shrewsbury Business Park, Sitka Drive, Shrewsbury, Shropshire, SY2 6LG
Social media

Reviews for 1st Choice Insurance

Showing 11 of 288 company reviews • Last reviewed within 7 days

Very Friendly Service

Business insurance • 12th August 2025

I spoke with William initially and he was very friendly and very knowledgeable, after the set up was complete I have had EMAIL communication with... I spoke with William initially and he was very friendly and very knowledgeable, after the set up was complete I have had EMAIL communication with Beckie and she has been super helpful too. Read more Read less

{"display":"Phil R","full_name":"Phil R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews

1st Choice are acceptional!

Business insurance • 24th July 2025

We've worked with 1st Choice for just under a year now. They are acceptional at handling customer enquiries. As a business, they strive for growth,... We've worked with 1st Choice for just under a year now. They are acceptional at handling customer enquiries. As a business, they strive for growth, and have a great work ethic! Read more Read less

{"display":"Jimmy B","full_name":"Jimmy B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews
  • 5/5

    I was struggling to find a suitable small fleet insu...

    I was struggling to find a suitable small fleet insurance ist Choice exceeded my expectations and in one day

    {"display":"John T","full_name":"John T","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Incredible!

    I honestly couldn't of asked for a better experience from start to finish it was brilliant. The lady (Ranjeeta Gill) who has been dealing with... I honestly couldn't of asked for a better experience from start to finish it was brilliant. The lady (Ranjeeta Gill) who has been dealing with my case is absolutely amazing! So helpful and thorough, explained everything perfectly, and went above & beyond to help us get the best quote out there! I wish I could keep Ranjeeta, she is a credit to 1st choice!! Read more Read less

    {"display":"Paige R","full_name":"Paige R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    From the first contact 1st Choice were extremely pro...

    From the first contact 1st Choice were extremely professional. They explained everything clearly and made sure I fully understood exactly what I was getting and the costs involved

    {"display":"Lakeside","full_name":"Lakeside","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    1st Class Service

    The company was helpfull, Listening to our requirments and sorting a policy that best suited our needs, 1st Class Service

    {"display":"Brian S","full_name":"Brian S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    I’ve been with 1st choice for 4 years wouldn’t chang...

    I’ve been with 1st choice for 4 years wouldn’t change excellent service never a problem always helpful they will explain all my policy as I... I’ve been with 1st choice for 4 years wouldn’t change excellent service never a problem always helpful they will explain all my policy as I deal in scrap metal and that’s a difficult instance to quote but in all the years top service thank you Read more Read less

    {"display":"Rita m","full_name":"Rita m","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Very competitive price.

    Very competitive price. Pleasant staff

    {"display":"Jackie","full_name":"Jackie","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Great company

    I've been with f1st choice for many years and always found them to be competitive and great to deal with

    {"display":"Mike G","full_name":"Mike G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 4/5

    Overall not much to offer constructive criticism whi...

    Overall not much to offer constructive criticism which is a massive plus, did exactly what it said on the tin as an old marketing cliche once confirmed

    {"display":"Neil Gent","full_name":"Neil Gent","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Great service on a tight deadline

    Contacted 1st Choice to quote for our business insurance very close to our renewal date. Rachel Hunt dealt with our enquiry and was extremely helpful... Contacted 1st Choice to quote for our business insurance very close to our renewal date. Rachel Hunt dealt with our enquiry and was extremely helpful all the way through and provided us with a policy that covered our needs at a very competitive price. I would defiantly recommend 1st Choice and Rachel. Read more Read less

    {"display":"Adrian L","full_name":"Adrian L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Business insurance
    Adrian L 18th November 2024

    Products from 1st Choice Insurance

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