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GJW Direct reviews

GJW Direct's logo
Rated Excellent 4.78/5

GJW Direct reviews

Verified business Last reviewed within 7 days Insurance choice awards winner
  • FCA approved and regulated
    FCA approved and regulated
  • UK-based contact centre
    UK-based contact centre
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Excellent based on 1,519 product reviews

Average score of 4.78/5
5 star
91%
4 star
7%
3 star
1%
2 star
0%
1 star
1%
Reviews for GJW Direct have trended positively over the past 90 days

GJW Direct’s Marine insurance is loved for its friendly, knowledgeable staff and straightforward, easy-to-use service. Many find the claims process quick and stress-free, with helpful communication throughout. Pricing is generally competitive and fair, though some have noticed recent renewal increases and longer call wait times.

Positive themes

  • GJW Direct’s customer service is friendly, knowledgeable and genuinely helpful. (60 mentions)
  • Claims with GJW Direct are handled quickly and with minimal fuss. (5 mentions)
  • The online process for quotes and renewals is simple and user-friendly. (7 mentions)

Negative themes

  • Renewal prices have risen sharply for some without clear explanation. (5 mentions)
Summarised by AI
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About GJW Direct

Established in 1826, GJW Direct specialises in non-commercial boat insurance.

GJW Direct offers cover for a wide range of vessels including yachts, dinghies, motor cruisers, narrowboats, RIBs and jet skis.

Operating on a non-advised basis, GJW Direct offer information about products and services without making personal recommendations.

GJW Direct at a glance

Contact details

Phone
0151 473 8000
Social media

Reviews for GJW Direct

Showing 11 of 1519 company reviews Last reviewed within 7 days

Always good quick to respond to any questions or cla...

Marine insurance 30th July 2026

Always good quick to respond to any questions or claims.

Rated Excellent 5.00/5
Read more product reviews

The benchmark for marine insurance

Marine insurance 30th July 2026

I have used GJW to insure my boats for many years and found them professional and very competitive everytime

Rated Excellent 5.00/5
Read more product reviews
  • 5.00/5

    Best boat insurer

    Easy to use website and great value for money

  • 5.00/5

    Good Staff make the difference

    Very helpful knowledgable staff, helped me on many occassions.

    {"display":"bob D","full_name":"bob D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    bob D 29th July 2026
  • 5.00/5

    Sensible cover

    They were very helpful when I needed to renew my insurance. Haven't actually had to make a claim yet, hopefully never will.

  • 5.00/5

    Excellent cover provider

    Excellent cover . Friendly and quick service at a good rate .valued service and no complaints whatsoever about any issues . I’d recommend getting cover... Excellent cover . Friendly and quick service at a good rate .valued service and no complaints whatsoever about any issues . I’d recommend getting cover from this firm .ill be using them again next year Read more Read less

  • 5.00/5

    For peace of mind..

    I have been a customer for a while now and have found that GJW are very competitive when it comes to boat insurance. I am... I have been a customer for a while now and have found that GJW are very competitive when it comes to boat insurance. I am really glad that I joined them as with them you get peace of mind. Thankfully I have never needed to make any claims but I am certain that GJW will be there for me if I ever needed to..I would certainly recommend them to my friends, I do my renewals online line which is very easy to do which is good for an oldie like myself... Read more Read less

    {"display":"Mr H","full_name":"Mr H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Mr H 29th July 2026
  • 5.00/5

    I have been insured by GJW for over 20 years.

    I have been insured by GJW for over 20 years...i remember Geoff Bradshaw...i think he set the bench mark for how to treat your clients...great... I have been insured by GJW for over 20 years...i remember Geoff Bradshaw...i think he set the bench mark for how to treat your clients...great guy...great loss..Now...with your staff...i have no complaints at all...in fact am always very pleased with the service i recieve ..Pete Todd.. barge ...ROOK.. Read more Read less

  • 5.00/5

    Competative and polite

    Always competitive and staff are knowledgeable and helpful

  • 5.00/5

    Highly recomended

    I have used GJW for the past few years after recomendation from my boat supplier. I have had to make a claim when my prop... I have used GJW for the past few years after recomendation from my boat supplier. I have had to make a claim when my prop was stolen. The customer services lady was exceptionally helpful and claim went through with ease. Now, two yars on I have found GJW to still be the best quote I could get even with my previous claim. Highly recommended. AP Mears. Read more Read less

  • 5.00/5

    All of my boats !!.

    Hi, have been with GJW for many years in fact have had many boats with them in all 5 never had a single clam have... Hi, have been with GJW for many years in fact have had many boats with them in all 5 never had a single clam have always been most helpful and very fair on price !!. Read more Read less

    {"display":"Sean s","full_name":"Sean s","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Sean s 29th July 2026

    Products from GJW Direct

    Showing all products offered by GJW Direct

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