The Insurance Choice Awards, run by Smart Money People, are back for their seventh year. Voting opens today, Monday 18th July 2022.

The Insurance Choice Awards, which are 100% voted for by customers, aim to find those financial companies that are most dedicated to putting their customers first. The Insurance Choice Awards are now a go-to resource for customers and organisations looking for the best insurance providers, brokers and suppliers. In 2021 over 50,000 customers had their say in the awards.

Jacqueline Dewey, CEO of Smart Money People said, “Smart Money People wants to help people make better financial decisions, and the Insurance Choice Awards help us achieve this mission by recognising the firms and suppliers who deliver great products and services to their customers. Who will win in 2022? Only customers can decide.”

Key dates

  • Voting opens: 18th July 2022
  • Finalists announced: 26th September 2022
  • Voting closes: 17th October 2022
  • Awards ceremony & winners announced: 10th November 2022


7 headline awards - Best Big Insurance Company, Best Overall Insurance Broker, Customer Service Champion, Treating Customers Fairly Champion, Best Insurance App, Innovation of the Year, Best Newcomer

10 company specific awards - Best Car Insurance Provider, Best Caravan Cover Provider, Best Cycle Insurance Provider, Best Home Insurance Provider, Best Landlord Insurance Provider, Best Pet Insurance Provider, Best Motorhome Insurance Provider, Best Specialist Insurance Provider, Best Student Insurance Provider, Best Travel Insurance Provider

3 broker awards - Best Personal Insurance Broker, Best Commercial Insurance Broker, Best Life & Protection Insurance Broker

3 partner specific awards - Technology Partner of the Year, Premium Finance Partner of the Year, Consultancy of the Year

For more information on the Insurance Choice Awards, previous winners or to get involved, visit

Would your firm like to take part?

If your company is interested in getting involved in the awards, please send us an email [email protected]

Will you help us find our winners?

If you're a customer and would like to take part in the Insurance Choice Awards, please share your honest feedback here and you'll also be entered into our £1,000 prize draw (terms and conditions apply).

What winners from the Insurance Choice Awards 2021 had to say about their win

‘Treating Customers Fairly Champion’ Darren Hedley, Digital Marketing Manager at Collingwood Insurance:

“The Insurance Choice Awards hold a special spot in the calendar for Collingwood Insurance and we’re delighted to be up for an award again in 2022. Receiving a coveted Insurance Choice Award really is a reflection of the efforts the team here at Collingwood put in every day. Further to being great for staff morale, an Insurance Choice Award also shows our customers they are purchasing form an award winning business that they can trust.”

‘Best Specialist Insurance Provider’ for their Gunplan product, John Woosey, Founder and Managing Director of Ripe Thinking:

“We are delighted to have won “Best Specialist Insurance Provider” for two years running. Our success is underpinned by a customer-focused business model which has made us one of the leading insurtech businesses in the UK today. We’re thrilled that this approach has been recognised by those that matter the most, our policyholders. As the only independent insurance awards voted for by policyholders, winning the award has helped us to build trust with prospective customers and achieve our ambitious growth targets.”

Harvey Alexander, Director of Marketing and Membership Services at the Caravan and Motorhome Club, who won ‘Best Caravan Cover Provider’ and ‘Best Motorhome Insurance Provider’:

"We are delighted to have retained the Best Caravan Cover Provider and Best Motorhome Insurance Provider titles at the 2021 Insurance Choice Awards, as it demonstrates just how much our members value and trust our cover and insurance. We’re so proud that our products and services offer what our members need, no matter if they have a caravan, campervan, motorhome or trailer tent, and that they know we are there for them whenever they need us. We thank all the members who took the time to vote for us – it really means so much to us all.”

Mark Shapiro, Head of Marketing, from Endsleigh Insurance, winners of ‘Best Landlord Insurance Provider’ and ‘Best Student Insurance Provider’:

“At Endsleigh we are proud to have been voted ‘Best Student Insurance Provider’ and ‘Best Landlord Insurance Provider’. Winning these awards, which are voted for by our customers, is a true endorsement of the Endsleigh brand, and gives future customers confidence that we can provide market leading products and services tailored to their needs.”

Winners will be announced on the 10th November 2022

The Insurance Choice Award winners will be announced on Thursday 10th November at an entertainment-filled ceremoney in central London. Tickets are on sale now!

For more information on the Insurance Choice Awards, previous winners or to get involved, visit