Voting is now open for the Insurance choice awards 2026!

Why did we launch the Insurance choice awards? Simply, to recognise the achievements of the insurance industry. Since we started the awards in 2016 we’ve seen fierce competition each year, from industry giants to exciting start-ups.

Unlike other awards, ours are determined by the voices of real customers – not a judging panel. They vote by leaving a review at Smart Money People, making the awards both unique and a true endorsement of customer satisfaction.

Our CEO Peer Jelendorf said, “The insurance industry continues to adapt to changing customer needs, with consumers seeking protection and confidence across every stage of life. Insurers that deliver appropriate cover and outstanding service are earning the trust and loyalty of the people who matter most – their customers. Powered by the insights we gather through our reviews, the Insurance choice awards celebrate real customer experiences and recognise the companies making the greatest impact. We’re excited to see which insurers will be crowned the winners in 2026.”

View the categories here.

Key dates

Voting opened: 6 July

Finalists announced: 16 September

Voting closes: 13 October

Winners announced: 5 November

Want to take part?

Get your company the recognition it deserves. Email [email protected] to get started.

Can you help us find the winners?

If you're a customer and would like to take part in the Insurance choice awards, we’d love to hear from you. Share your honest feedback by leaving a review for your chosen company, which will also count as a vote. We’ll also enter you into our £1,000 prize draw (terms and conditions apply).

When will the winners be announced?

The winners will be revealed on Thursday 5 November at our winners’ reveal gala dinner at Merchant Taylors' Hall, London. Learn more about the event here.