Meet our Insurance choice awards 2025 finalists!

After 10 weeks of voting, we're thrilled to reveal the finalists of our Insurance choice awards.

For all our finalists, all reviews left by customers up to this point and until 14 October at 11:59pm will count as a vote in the awards. We’ve shared more details on the next steps below.

Commenting on the finalist announcement, Jacqueline Dewey, Smart Money People’s CEO, said:

The Insurance choice awards are now in their tenth year, and it’s set to be another fantastic event. With the insurance industry evolving fast, consumers are seeking protection and peace of mind across more areas of their lives. Insurers delivering relevant, tailored cover are being recognised by the people who matter most – their own customers. Using insights from our reviews, the awards reflect real consumer experiences. Congratulations to all finalists, we can’t wait to see who wins in 2025!”

What happens next?

If you’re a consumer, to help us find our winners, you can leave a review and vote for any of the companies within the categories listed below. Voting will close in the awards on 14 October at 11.59pm.

Simply go to our review page, search for the company, tell us what you like about them and anything you think they could do better. You’ll need to verify your review by confirming your email address or verifying with Facebook or Google to be eligible for the prize draw to win £1,000!*

Alternatively, if you’d like to vote in one of our partner categories, please contact us ([email protected]) and we’ll send you the voting link.

The Insurance choice awards finalists 2025

Headline awards:

Best British insurance company - Ripe Insurance, InsureMore, Saga, TIF Group

Best British insurance broker - Lifesure, One Call Insurance, Simply Business

Customer service champion - AllClear, Caravan Guard, Caravan and Motorhome Club, Goodtogoinsurance.com, One Call Insurance, Saga

Treating customers fairly champion - Caravan Guard, Collingwood, Covered2go, Insurancewith, Leisuredays, Lifesure

Innovation of the year – Will be revealed soon

Insurance-specific awards:

Best motor insurance provider - Acorn Insurance, By Miles, Collingwood, Saga

Best caravan cover provider - Caravan Guard, Caravan and Motorhome Club, Leisuredays, Ripe Insurance

Best cycle insurance provider - Cycleplan, Laka, Protectmybike, VeloLife, Velosure

Best landlord insurance provider - Discount Insurance, Homeprotect, Total Landlord

Best pet insurance provider - Perfect Pet, Petgevity, Petplan, Scratch & Patch

Best motorhome insurance provider - Caravan Guard, Caravan and Motorhome Club, Ripe Insurance

Best specialist insurance provider - Acorn Insurance, Craftinsure, GJW Direct, Golf Care, Hamilton Fraser, Insure4Boats, insure4music, Insure4Sport, Ripe Insurance, Ripe Shooting

Best health insurance provider - National Friendly, Saga

Best travel insurance provider - AllClear, Alpha Travel Insurance, Covered2go, Flexicover, Get Going Travel Insurance, Goodtogoinsurance.com, Holiday Extras Travel Insurance, Holidaysafe, Insurancewith, insurefor, Just Travel Cover, Saga, Travel Insurance 4 Medical, Travel Insurance Saver, Voyager Insurance Services, World First Travel Insurance

Best wedding insurance provider - Dreamsaver Wedding Insurance, Insure My Day, InsuraWedding, Wedcover, Wedinsure

Broker awards:

Best personal insurance broker (incl life & protection) - albert & eddie, Howden, Lifesure, Mayfair Insurance & Mortgage Consultants Ltd, One Call Insurance, Simply Business

Best commercial insurance broker - 1st Choice Insurance, Howden, One Call Insurance, Simply Business

Partner awards:

Technology partner of the year - 360Globalnet, CDL, CoVi Analytics, distriBind, Shift Technology, RightIndem

Premium finance partner of the year - BNP Paribas Personal Finance, Premium Credit Limited, PremFina

Consultancy of the year - Accenture, Capco, Ninety Consulting

Join us for our winners’ gala

We’ll announce the winners of the Insurance choice awards on Thursday 6 November. This year, it's taking place at Plaisterers’ Hall, an iconic venue in the heart of London.

Tickets are available now, so get in get in touch with us today to secure your seat at an evening celebrating the very best of the insurance industry.

For more information about the Insurance choice awards contact us at [email protected].

*Terms and conditions apply.