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Jacqueline Dewey named in Women in FinTech Powerlist 2024!
2 minute read
Updated 7th March 2025 | Published 7th March 2025
We’re thrilled to announce that Smart Money People’s CEO Jacqueline Dewey has been named in the Women in FinTech Powerlist 2024 by Innovate Finance!
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Selected by a group of independent judges who reviewed hundreds of entries, the highly anticipated FinTech Powerlist shines a spotlight on 230+ women across eight categories who have made a positive impact in the sector.
Recognised as a senior leader
Jacqueline has been named in the Senior Leaders category, in recognition of her outstanding leadership and influence in financial services. Since joining Smart Money People in 2020, she has played a pivotal role in expanding our mission to amplify customer voices.
Her track record is impressive. Before Smart Money People, Jacqueline co-founded Noddle (now Credit Karma UK), and was responsible for fundamentally changing consumer credit reporting in the UK.
Under Jacqueline’s leadership, Smart Money People has continued to grow – capturing over 2.2 million reviews and cementing its position as the UK’s most comprehensive financial services review site. In 2023, the company expanded further with the acquisition of award-winning money blog ‘Be Clever With Your Cash’.
A significant achievement
The Women in FinTech Powerlist is now in its ninth year, showcasing the most influential women in the sector across the UK and globally. Jacqueline’s inclusion is a reflection of her dedication to innovation and excellence in financial services.
Reflecting on her recognition, Jacqueline said:
“What an honour to be featured in the FinTech Power List by Innovate Finance. It means so much to me, and of course, the amazing Smart Money People and Be Clever With Your Cash teams who are the power behind what we’ve achieved.”
Everyone at Smart Money People is extremely proud of Jacqueline’s achievements, and continue to be inspired by her leadership.

Written by Darryl
Senior B2B Marketing Executive
Darryl joined us in 2023. He is passionate about ensuring others make good choices with their money using all the information and data available.
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