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1st Choice Insurance: Business insurance reviews

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4.91
Based on 286 reviews, last reviewed 11th Jul 2025
700% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
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7%
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Latest highest rating:

5

I was struggling to find a suitable small fleet insu... I was struggling to find a suitable small fleet insurance ist Choice exceeded my expectations and in one day Reviewed on: 11th July 2025
John T's avatar
John T

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane
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About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

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1st Choice Insurance Business insurance reviews (286)

fantastic service

5
really great service from Alex who found me the best possible quote for the insurance for my studio. He called me to ask about renewing so I didnt have to worry Reviewed on: 31st August 2023
Tiffany Scull's avatar
Tiffany Scull

Certainly my 1st Choice!

5
Use this company to cover our vehicles, nice easy process, friendly staff and very competitive! The only frustration is not using them in the past, but will certainly be my choice for the future, well done! Reviewed on: 31st August 2023
Kevin Harris's avatar
Kevin Harris

Nearly always Helpful

5
I have been for quite a few years now. But last year I left because the Quote was too expensive, to other quote I received Reviewed on: 30th August 2023
Richard Martin's avatar
Richard Martin

Best insurance company

5
Been with first choice for years, always find me a competative quote and are always really helpful Reviewed on: 30th August 2023
Carlz Maddox's avatar
Carlz Maddox

Annual Sports club policy

5
Having used 1st Choice for several years we have always found them to be really helpful and professional when we have come to renew our policy. Nothing is to much trouble all concerns are carefully discussed to ensure we get the exact cover that we need each year. Prices are also very competitive without compromising our requirements. Reviewed on: 30th August 2023
Peter Starling's avatar
Peter Starling

Always efficient!

5
Used them for fleet insurance for several years. Always easy to deal with. Reviewed on: 30th August 2023
Debbie Harrison's avatar
Debbie Harrison

Experience

5
Always helpful and kind over the phone Reviewed on: 30th August 2023
Elise's avatar
Elise

Reponsive and friendly

5
I have always found 1st Choice to be friendly and responsive to my questions and requests. I recommend them. Reviewed on: 30th August 2023
Fiona Richardson's avatar
Fiona Richardson

excellent service

5
always so speedy and helpful best insurance i have ever dealt with Reviewed on: 25th August 2023
jan shepherd's avatar
jan shepherd

Great insurance broker

5
I've been with this broker for 3 years. Always had my queries answer and my needs were listen. Customer service is really good and prompt. Highly recommend Reviewed on: 23rd August 2023
Ianis's avatar
Ianis

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