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1st Choice Insurance: Business insurance reviews

4.80
Based on 325 reviews, last reviewed 6th Sep 2026
100% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
92%
See only 4 star reviews
6%
See only 3 star reviews
2%
2 star
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

I have shop insurance. I have shop insurance. And while I have never had to claim. So i cant comment on that . I am happy to say that It remains reasonably priced each yea... Read more Reviewed on: 21st August 2026
Cheryl C's avatar
Cheryl C

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane

About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

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1st Choice Insurance Business insurance reviews (325)

Professional

5
First choice is highly recommended by my self, the team couldn't do enough to achieve the best for my fleet insurance needs. Reviewed on: 22nd September 2023

Renewal of EL/PL Liability Insurance

5
Joe Chadd was extremely helpful with the renewal process of our Insurance. He answered all my queries in a timely manner and nothing we asked was too much trouble. I would definitely recommend 1st Choice Insurance. Reviewed on: 22nd September 2023

Brilliant service and expert advice

5
Sylvia is my contact at 1st Choice who i've dealt with for many years and she & her team have always provided exceptional service when dealing with difficult scenarios and they do this with a smile on their faces. When dealing with finance, it can be drawn out but they manage to make it enjoyable working with them. They always look a the best solution for their clients and I couldnt recommend 1st Choice enough. Keep doing what your doing Sylvia & 1st Choice :) Reviewed on: 22nd September 2023

Fantastic service

5
I did my company’s business insurance through 1st choice. Amy helped us and was very knowledgable about the product that would suit our needs made the whole process easy for us as a company. Would definitely recommend again. Reviewed on: 22nd September 2023

5g formwork

5
Since being with 1st choice they have been so helpful in assisting me with my fleet insurance and have made it an easy process I would highly recommend them to friends and family Reviewed on: 21st September 2023

Motor trader insurance

5
Their service was excellent, could always get hold of them easily and were there when you needed them. I have used them for many years and I would highly recommend to anyone. Reviewed on: 21st September 2023

Excellent broker

5
Been using this company from there very early trading days . Excellent service so no point in looking further Reviewed on: 21st September 2023

Happy and will recommend

5
Hi, just to say thanks to Becky who has been great explaining everything and trying her best to find the best quote possible for the renewal of our fleet insurance, happy to recommend your company. Luis Mejía Reviewed on: 21st September 2023

The only broker you need

5
I've been with first choice for 8 years now and they have helped me develop my insurance as my companies have grown. I've always had questions answered immediately and first class customer service. Can not recommend enough. Reviewed on: 21st September 2023

Excellent service

5
Claire Bailey was very helpful when sorting my business insurance. She was really professional, helpful and efficient. I have also dealt with Maisie who was equally great. Keep up the good work girls ! Reviewed on: 21st September 2023

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