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1st Choice Insurance: Business insurance reviews

4.91
Based on 322 reviews, last reviewed 30th Oct 2025
325% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
92%
See only 4 star reviews
7%
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1%
2 star
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

Very good and well managed by the team Very good and well managed by the team Reviewed on: 30th October 2025

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane

About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

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1st Choice Insurance Business insurance reviews (322)

Excellent from start to finish.

5
Always helpful and very competitive rates. Reviewed on: 25th September 2023

Fantastic service

5
Mandy Lanning has been managing my Director's fleet insurance policy for a number of years and is always extremely helpful and efficient. If I have an issue or query Mandy is always quick to respond and resolve. Reviewed on: 25th September 2023

Insurance renewal

5
We have been using 1st Choice insurance for a number of years now with our direct contact beingJoe Chadd. Joe and his team always offer a 5 star service, are very responsive to any queries and always endeavour to make sure we have the best possible cover for the best price. I would highly recommend their services to other companies and can do so from a repeat user perspective. Thank you Joe for always being on hand :-) Reviewed on: 25th September 2023

always happy to help and please

5
been with this company now for many years every time i ring the team (Beckie Champken and courtney young) bend over backwards to help with any issue big or small always have the answer straight away instead of passing you on to another college always happy with my renewals and always saves me money. thank you and to many years to come Reviewed on: 25th September 2023

Great service

5
Great support and service from start to finish. Thank you Sylvia Williams for making everything transparent. Reviewed on: 24th September 2023

The personal touch

5
Many years ago I always had an insurance broker who took away the stresses of dealing with multiple policies, since the internet and comparison web sites it has been more difficult got talk to a real person and when things go wrong even more so. for the last two years I have been with 1st Choice with many of my insurances, for the first time I can now once again talk to a real person to explain exactly what I want and on every occasion that is exactly what I have got, if I need to change anything a little further down the road then a phone call is all it takes and I can speak to the same person I dealt with before, perfect, the prices are comparable and on many occasions significantly better, I would not hesitate whatsoever to continue to deal with 1st choice as they give me exactly the service I have wanted for a long time without the hassle, I very rarely leave reviews but on this occasion it is thoroughly deserved, all I would say is give them a call, you have nothing to lose but you will enjoy the personal touch regardless. Reviewed on: 24th September 2023

Getting fully comprehensive insurance for my business was easy and reassuring

5
I’m a wedding florist and one of my fellow florist friends recommended 1st choice insurance to me. I dealt with Tania who was so lovely and knowledgeable throughout the experience. I felt comfortable asking questions on anything I was unsure on and all the terms were explained really thoroughly. I was asked plenty of questions on my business, my premises and how I work so that the insurance cover could be tailored to my business. By the end of it I felt confident that I was covered for everything I needed to be covered for, and that I wouldn’t be paying over the odds for cover I didn’t need. I was also able to put the cover on finance which (being a new business) helped a lot in the short term. I don’t often leave reviews but when I’ve had a particularly good experience I feel obliged to, and I would genuinely recommend 1st Choice Insurance to anyone looking for business insurance. Reviewed on: 22nd September 2023

Professional

5
First choice is highly recommended by my self, the team couldn't do enough to achieve the best for my fleet insurance needs. Reviewed on: 22nd September 2023

Renewal of EL/PL Liability Insurance

5
Joe Chadd was extremely helpful with the renewal process of our Insurance. He answered all my queries in a timely manner and nothing we asked was too much trouble. I would definitely recommend 1st Choice Insurance. Reviewed on: 22nd September 2023

Brilliant service and expert advice

5
Sylvia is my contact at 1st Choice who i've dealt with for many years and she & her team have always provided exceptional service when dealing with difficult scenarios and they do this with a smile on their faces. When dealing with finance, it can be drawn out but they manage to make it enjoyable working with them. They always look a the best solution for their clients and I couldnt recommend 1st Choice enough. Keep doing what your doing Sylvia & 1st Choice :) Reviewed on: 22nd September 2023

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