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1st Choice Insurance: Business insurance reviews

4.91
Based on 322 reviews, last reviewed 30th Oct 2025
325% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
92%
See only 4 star reviews
7%
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1%
2 star
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0%
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0%

Latest highest rating:

5

Very good and well managed by the team Very good and well managed by the team Reviewed on: 30th October 2025

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane

About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

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1st Choice Insurance Business insurance reviews (322)

1st class service

5
Having dealt with numerous insurance brokers in the past and feeling underwhelmed by the service, it was refreshing to find a professional and competent service from 1st choice. From my initial enquiry, to my recent renewal, my customer journey has been faultless and I would happily recommend 1st choice to my friends and family. Reviewed on: 20th September 2023

MobiTyre.UK

5
My Company MobiTyre.UK has being using 1st Choice for 10+years because of their excellent Professionalism, they are always looking for the best deal and are always very helpful I can not thank them enough for the service they have provided my business and would always recommend them to other businesses Thank you 1st Choice Insurance Brian Phillips MobiTyre Reviewed on: 20th September 2023

Great customer service!!

5
Was dealt with very professionally! Great thanks to Mandy always goes above and beyond! Reviewed on: 20th September 2023

Great service

5
Arranged a number of property owners and self build policies for me over the last 7 years. Always had great service just renewed my self build policy with David and he was very helpful Reviewed on: 20th September 2023

First choice made everything simple and easy for me!

5
All of the guys went above and beyond for us, they were professional, kept communication lines open and always made us feel comfortable Reviewed on: 20th September 2023

Excellent service great to speak to a company that listens and delivers

5
Very attentive slick and made us think further about cover we needed as we established via them that we were significantly underinsured they solved it. Reviewed on: 20th September 2023

Brilliant service!

5
As a business we’ve used 1st Choice a number of times. They’ve always been really efficient and friendly! An all round great service. Reviewed on: 20th September 2023

Recommended!

5
Very satisfied with customer service representative in person of Jasmine Bennett-Falshaw! Reviewed on: 20th September 2023

1st Choice is a good choice

5
Very pleased with the support and information from Beckie Champken. We have received a competitive quote and the after care received is second to none Reviewed on: 20th September 2023

Fast easy great value for money best service have received in a long time

5
I stumbled on 1st by accident when looking for my new trade insurance. I have always hated this chore every year but i was pleasantly surprised by level of professionalism and courtesy from these guys nothing was ever too much trouble. Lucy courtney is amazing 10/10 customer service always there when i need her a true asset to 1st choice Reviewed on: 20th September 2023

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