Smart Money People Logo

1st Choice Insurance: Business insurance reviews

4.91
Based on 322 reviews, last reviewed 30th Oct 2025
325% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
92%
See only 4 star reviews
7%
See only 3 star reviews
1%
2 star
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

Very good and well managed by the team Very good and well managed by the team Reviewed on: 30th October 2025

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane

About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

Review 1st Choice Insurance: Business insurance now

Help others make smarter decisions by sharing your own experience. Write a review

1st Choice Insurance Business insurance reviews (322)

Really pleased

5
Rachel Hunt was incredibly helpful and we couldn't be more pleased with both the service she offered and the results we have! Thank you Reviewed on: 19th September 2023

One of the easiest vehicle insurers I have ever dealt with

5
We have contacted 1st choice getting quotes and making changes to our fleet insurance over the last couple of months. It has been so easy and quick to do, every email I've sent has been replied to within a couple of hours. Lucy Courtney has been absolutely great dealing with our changes, within 20 minutes Lucy gave me a quote for a new vehicle (which I accepted), added the vehicle to our policy and emailed me the new documents, I've never had an insurer be that 'on the ball' EVER! Would I recommend 1st Choice?, based on my experience with them to date 'YES DEFINITELY'. Reviewed on: 18th September 2023

New quote

5
Jasmin was very quick to answer all my questions Reviewed on: 13th September 2023

Amazing service

5
A big thank you to Jamie and Jasmine who both really helped me with my change of vehicle, they were very kind, professional and sorted things out very quickly! It's great to have members like these two on the team because it makes calling stress free. Thank you. Reviewed on: 13th September 2023

Helpful

5
1st choice were extremely helpful when sorting out our business insurance and would highly recommend Reviewed on: 13th September 2023

Very responsive and great to work with

5
I called 1st Choice and spoke with Gemma after another insurance provider had let me down. After listening to my situation and taking my requirements, Gemma was able to work quickly to get me a suitable insurance policy in place. Gemma was great to work with and I’d definitely recommend her to others. Reviewed on: 11th September 2023

Fleet Insurance

5
We have dealt with 1st Choice for several years now. Always great service and competitively priced. Sian Davies has been a pleasure to deal with during the renewal process. Reviewed on: 11th September 2023

Best service cant be beat on price

5
Have been using First choice for some years now, the service is excellent. Never need to worry about renewals as they take care of everything. All you need to do is drive Reviewed on: 8th September 2023

Mandy was fantastic from start to finish

5
It’s always good when you can find someone that understands your requirements and fights to get the insurance you need. Many thanks Reviewed on: 7th September 2023

Good customer service

5
Telephoned to add a vehicle to our fleet insurance. Spoke to Claire. Really easy to run through and didn't take long to get the quote. Claire kept the details on file so that, when I telephoned two days later on vehicle collection, her colleague Jas was able to process the add on quickly for me. Very happy. Reviewed on: 7th September 2023

Review 1st Choice Insurance: Business insurance now

Help others make smarter decisions by sharing your own experience. Write a review