Headline awards
The cream of the crop will be identified through these highly competitive categories that focus on key areas businesses can really excel in.
Best British insurance company
This award is given to the company who has the highest overall score and who operates across multiple insurance verticals.
Best British insurance broker
Open to all brokers, the winner of this category will exceed the thresholds set and have the highest overall customer score across all broker categories.
Customer service champion
Open to all those who enter non-partner categories, the winner will have achieved the highest customer service score.
Treating customers fairly champion
Open to all those who enter non-partner categories, the winner will be the company with the highest treating customers fairly score.
Best newcomer
Our best newcomer award celebrates those companies (and or partners) who are new to the insurance market.
Historic awards
Award categories that are no longer active in the Insurance choice awards.
Best student insurance provider
Open to UK insurance providers offering products directly to customers to protect students' belongings while they're away from home.
Broker awards
Just for brokers, these categories focus on the specialist nature of businesses and the areas they operate in.
Best personal insurance broker
Open to any insurance broker in the UK. This includes motor, home, and personal insurance products (excluding life insurance).
Best commercial insurance broker
Open to any insurance broker in the UK, catering to businesses. This includes liability, insurance for commercial premises, and other insurance products related to the running of a business.
Best life and protection insurance broker
Open to any insurance broker in the UK, who offers life and protection products to customers.
Insurance-specific awards
Across the industry, there are many types of insurance provider and we aim to highlight them all through our range of industry specific categories.
Best motor insurance provider
Open to UK insurance providers offering products directly to customers for their cars, motorcycles, or other road vehicles.
Best caravan cover provider
Open to UK insurance providers offering products directly to customers for their touring and static caravans or mobile homes.
Best cycle insurance provider
Open to UK insurance providers offering products directly to customers for their bicycles, including electric bikes.
Best home insurance provider
Open to UK insurance providers offering products that help customers protect their home and contents, whether they rent or own (excluding insurance provided as part of another product e.g. a bank account).
Best landlord insurance provider
Open to UK insurance providers offering products directly to landlords, to protect their rental property/ properties. This includes both building and contents insurance, as well as liability, unoccupied property insurance, and tenant default insurance.
Best pet insurance provider
Open to UK insurance providers offering products directly to customers for their pets. Insurance may cover vet bills, accidents, and damage/injuries to third parties.
Best motorhome insurance provider
Open to UK insurance providers offering products directly to customers for their campervan or motorhome.
Best specialist insurance provider
Open to any insurance provider who offers insurance in the UK directly to customers to cover unusual items, services, events or risks. Examples include sport insurance, boat insurance and musical instrument insurance.
Best travel insurance provider
Open to UK insurance providers offering products directly to customers to cover them while travelling (excluding insurance provided as part of another product e.g. a bank account).
Best health insurance provider
Open to insurance providers who offer any type of private health insurance in the UK directly to customers. This includes dental or optical plans, full private healthcare as well as health cash plans and critical illness cover.
Best gadget insurance provider
Open to insurance providers who offer any type of gadget insurance directly to customers in the UK. Examples would include protection against loss or damage to devices such as mobile phones, tablets, cameras, smartwatches and GPS devices such as sat navs.
Best wedding insurance provider
Open to insurance providers who offer wedding insurance directly to customers in the UK. This insurance provides financial protection in case certain things go awry with wedding plans. It will typically cover things like cancellation or venue issues, supplier problems, key people unavailable, lost,
Our partner awards
There are also three additional categories that take into account the views of companies you work with. With a B2B focus, it means entrants get another perspective on their company’s performance and it provides an opportunity to celebrate those who are co
Technology partner of the year
Open to companies that provide technological solutions to UK insurers and brokers. Winners are chosen by end users of the solutions provided.
Premium finance partner of the year
Open to companies that provide the financial products offered by UK insurers and brokers, allowing customers to spread the cost of their insurance premiums. Winners are chosen by the insurance and broker companies (as the client of this service).
Consultancy of the year
Open to consultancy companies that provide services in the insurance sector. Winners are chosen by customers.