Three car insurance companies aimed at women

Who are the safest drivers: men or women? Well, statistically every year, women make fewer car insurance claims than men. Because of this, before 21st December 2012, car insurance for women cost a lot less than for men. Then the EU’s Gender Directive came along and changed this. The EU’s Gender Directive meant that insurers could no longer price premiums based on gender. This meant that car insurers could no longer offer cheaper car insurance to female drivers.

The Gender Directive doesn’t forbid insurance companies from using gender for marketing or advertising, and so a number of insurance companies continue to focus their marketing as pro-women car insurance. In this article we take a look at five car insurance companies who target women. What makes them different, and what do their car insurance reviews tell us about them?

Go Girl reviews

Go Girl is an online insurer so they use email and SMS to keep in touch. All your documents are available to view and download at any time in a secure document portal.

Go Girl is a trading name of Sabre, a British Car Insurance company that was founded in 1982. Its comprehensive cover offers up to £200 if your handbag is stolen, personal possessions cover and a courtesy car if yours has to be repaired following an accident. It also pays up to £100 to replace your child car seat if it was in the car at the time of an accident.

At the time of writing, Go Girl’s average rating on Smart Money People is 2.11 out of 5.

Diamond reviews

Diamond Insurance is one of the oldest female-focused insurance companies in the UK, having been established in 1997.

Diamond's car insurance comes with female-friendly benefits such as handbag and contents cover up to £300 and also includes child seat cover of £300 that can protect children's accessories, buggies and child car seats.

What’s it like being a Diamond customer? At the time of writing, Diamond’s average rating on Smart Money People is 3.98 out of 5.

Sheila’s Wheels

Sheila’s Wheels launched in October 2005 and is owned by FTSE 250 listed insurance company esure. Like Go Girl they have a ‘personal belongings’ limit of up to £200 – for handbags stolen from the car.

At the time of writing, Sheila’s Wheels average rating on Smart Money people is 2.24 out of 5.

Looking for more car insurance reviews?

If you want to research all your car insurance options, take a look at how different car insurance providers are rated by our Smart Money People community. You can read more about which car insurance is best what you should know before taking out car insurance.

Do you have an experience – good or bad – with a car insurer that you think other people should know about? Leave a car insurance review and help other people with their research.