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1st Choice Insurance: Business insurance reviews

4.91
Based on 322 reviews, last reviewed 30th Oct 2025
325% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
92%
See only 4 star reviews
7%
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1%
2 star
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0%
See only 1 star reviews
0%

Latest highest rating:

5

Very good and well managed by the team Very good and well managed by the team Reviewed on: 30th October 2025

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane

About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

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1st Choice Insurance Business insurance reviews (322)

Annual Sports club policy

5
Having used 1st Choice for several years we have always found them to be really helpful and professional when we have come to renew our policy. Nothing is to much trouble all concerns are carefully discussed to ensure we get the exact cover that we need each year. Prices are also very competitive without compromising our requirements. Reviewed on: 30th August 2023

Always efficient!

5
Used them for fleet insurance for several years. Always easy to deal with. Reviewed on: 30th August 2023

Experience

5
Always helpful and kind over the phone Reviewed on: 30th August 2023

Reponsive and friendly

5
I have always found 1st Choice to be friendly and responsive to my questions and requests. I recommend them. Reviewed on: 30th August 2023

excellent service

5
always so speedy and helpful best insurance i have ever dealt with Reviewed on: 25th August 2023

Great insurance broker

5
I've been with this broker for 3 years. Always had my queries answer and my needs were listen. Customer service is really good and prompt. Highly recommend Reviewed on: 23rd August 2023

Very friendly

5
Rachel was a absolute pleasure to deal with Reviewed on: 22nd August 2023

Excellent service

5
We have fleet insurance with 1st Choice and no matter who I deal with, they are all very professional, courteous and helpful. Even during Covid lockdown their service did not change - an excellent service Reviewed on: 22nd August 2023

Very helpful and happy

5
Very helpful Reviewed on: 22nd August 2023

A company with Exceptional Customer Service.

5
It seems such a difficult thing nowadays to find a company that has any real level of customer service, asking the right questions and taking a real interest in you and your company needs. A genuine desire to understand what you and your business are all about. We have a specific need and Tanya has been my highlight of customer service for as long as I can remember. Not only did Tanya source who we needed to insure with today but also helped develop a plan for when our needs change. I have absolute confidence in the policy we have signed up for. A real pleasure from start to finish. Reviewed on: 17th August 2023

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