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1st Choice Insurance: Business insurance reviews

4.91
Based on 322 reviews, last reviewed 30th Oct 2025
267% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
92%
See only 4 star reviews
7%
See only 3 star reviews
1%
2 star
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

Very good and well managed by the team Very good and well managed by the team Reviewed on: 30th October 2025

Latest lowest rating:

1

Reasonable Service was as described but did not cover as much As I would have liked. Reviewed on: 6th November 2017
Olivia deane's avatar
Olivia deane

About this product

1st Choice Insurance provide commercial insurance for businesses across the UK, comparing over 100 providers and policies.

For vehicles, they provide commercial motor, fleet and HGV insurance. 1st Choice Insurance also help with other commercial cover including business insurance, tradesman cover and property insurance.

1st Choice Insurance business insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Choice Insurance before, you can also leave a review and share your experience.

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1st Choice Insurance Business insurance reviews (322)

Excellent and friendly service

5
I've been really impressed by the customer services provided by 1st choice insurance - the sales process was very straightforward and provided me with exactly the right cover at the best price. When it came to a query with my account and policy, Maisie Dodd was extremely helpful and transparent and gave me all the information I needed, whilst being engaging and friendly. All customer service and account management staff should aspire to be like her! Thanks for all your help. Reviewed on: 3rd August 2023

Lovely Telephone Manner

5
I called to retrieve some policy documents and was put through to Maisie who ensured my requirement was fulfilled and verified. As someone with a background as an executive at Hiscox, I was instantly reminded of the importance of effective communications. Very Good! Reviewed on: 3rd August 2023

Fast, professional, friendly & very helpful.

5
We have a commercial fleet policy with first choice, the phone team are so helpful and answer the phone super quick. Would recommend to any business looking for a great insurance company. Reviewed on: 2nd August 2023

rough start but they turned it round

5
we have just renewed with 1st choice insurance pretty much on the back of Mandy lanning, we had a big problem with a member of staff there but Mandy managed to turn our experience around. Reviewed on: 2nd August 2023

Policy adjusted efficiently

5
Mandy Lanning was very helpful. She ensured us that our vehicle was taken off our fleet policy. Thanks Mandy for the fast response. Reviewed on: 2nd August 2023

Very Efficient

5
Carly was great I required documentation in relation to my insurance and Carly had this sent across to me same day. Great customer service, 5* stars from me. Reviewed on: 2nd August 2023

Very Helpful

5
The team are very responsive and always happy to help, especially Claire and Mandy! Reviewed on: 1st August 2023

Company insurance

5
Friendly professional service from start to finish for all my company requirements . Reviewed on: 1st August 2023

Amazing

5
Amazing service and value for money Reviewed on: 1st August 2023

Perfect solution

5
Complex business requirement and was handled seamlessly by 1st choice from start to finish. Also provided better cover and a reduced premium on my previous. Wouldn’t look anywhere else. Reviewed on: 1st August 2023

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