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AJ Bell reviews

AJ Bell logo
Rated Excellent • 4.63/5

AJ Bell reviews

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Unverified business
Last reviewed within 21 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Excellent based on 31 product reviews

Average score of 4.63/5
5 star
68%
4 star
26%
3 star
6%
2 star
0%
1 star
0%
Reviews for AJ Bell have trended positively over the past 90 days

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About AJ Bell

AJ Bell is one of the UK’s largest investment platforms.

Founded over 25 years ago, AJ Bell now has over 528,000 customers and offices in Manchester, London and Bristol.

AJ Bell offer an award-winning range of solutions aimed at helping customers whether they’re professional advisors or DIY investors who are just getting started.

AJ Bell at a glance

Contact details

Phone
0345 54 32 600
Email
[email protected]
Main address
AJ Bell, 4 Exchange Quay, Salford Quays, Manchester, M5 3EE
Social media

Reviews for AJ Bell

Showing 11 of 31 company reviews • Last reviewed within 21 days

A Truly Outstanding

Investments • 12th June 2025

Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean,... Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean, intuitive interface and lightning-fast performance. Navigating between my Stocks and Shares ISA, SIPP and General Investment Account was effortless, and the clear dashboard breakdown meant I could see exactly where my money was working hardest at a glance. Whether I’m a seasoned trader or someone just getting started, AJ Bell’s platform strikes the perfect balance between simplicity and depth. What really sets AJ Bell apart is its exceptional blend of **low, transparent fees** and **powerful portfolio analysis tools**. I’ve saved hundreds in trading costs thanks to their competitive pricing, yet still enjoy advanced charting, real-time market data and bespoke watchlists that rival premium platforms. Whenever I’ve had questions—whether about tax-efficient wrappers or the mechanics of a dividend payout—their UK-based support team has been prompt, friendly and deeply knowledgeable, turning what could be a headache into a straightforward chat. Finally, I’ve found true peace of mind knowing AJ Bell looks after over £90 billion of customer assets and serves nearly 600,000 clients. Their unwavering commitment to security, compliance and ongoing innovation means I sleep easier at night, confident my investments are in the safest hands. If you’re seeking an investment partner that combines rock-solid reliability, unbeatable value and next-level tools, look no further than AJ Bell. Highly recommended! Paul Read more Read less

{"display":"Paul A","full_name":"Paul A","avatar":{"url":"\/uploads\/avatars\/users\/1243337.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews

AJ Bell-a Sipp lump sum invested for just over 5...

Pension • 12th June 2025

I have had a Sipp lump sum invested for just over 5 years achieving 24% increase in this period, which I am very happy with.... I have had a Sipp lump sum invested for just over 5 years achieving 24% increase in this period, which I am very happy with. It was easy to set up and simply did it's job as expected. Read more Read less

{"display":"tgdyer@talktalk.net","full_name":"tgdyer@talktalk.net","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Good • 4/5
Read more product reviews
  • 5/5

    AJB - Good Provider

    AJB respond promptly to email enquiries. The website is user friendly

    {"display":"John Griffiths","full_name":"John Griffiths","avatar":{"url":"\/assets\/uploads\/avatars\/users\/258239.png"}}'s avatar
    Pension
    John Griffiths 12th June 2025
  • 4/5

    pension transfer

    I transferred an old work pension to AJ Bell and received a better return

    {"display":"partlydave","full_name":"partlydave","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    partlydave 9th April 2025
  • 5/5

    A wise choice for investments.

    I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how... I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how to Invest and what areas of investment one may choose. It could be shares, isa, cash, etf funds etc. The straight forward explanation of fees is easy to understand and the investment platform is very easy to use. I don't use a phone to invest so I don't know what AJ Bell's platform is like; bit I can say the computer or Tablet format is great for me. One of the best things with AJ Bell is the weekly Shares magazine and the fact one is not plagued with emails all day. The daily market report is short and sweet, and you can always dig deeper if required. Read more Read less

    {"display":"d moore","full_name":"d moore","avatar":{"url":"\/assets\/uploads\/avatars\/users\/772763.png"}}'s avatar
    Investments
    d moore 4th March 2025
  • 5/5

    Easy and varied

    Their systems are easy to use and there are a wide range of investments that can be added to your SIPP

    {"display":"Ross G","full_name":"Ross G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Ross G 27th February 2025
  • 5/5

    Good value, easy to use.

    Good value, easy to use. Helpful staff that reply quickly.

    {"display":"samjstead","full_name":"samjstead","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Junior ISA
    samjstead 26th February 2025
  • 5/5

    Great offering, wide range of funds and decent fees.

    Great offering, wide range of funds and decent fees. I've never had to contact them so cannot comment on customer support .

    {"display":"LeeN12","full_name":"LeeN12","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    LeeN12 29th August 2024
  • 4/5

    Easy to use and good value investment products.

    Easy to use and good value investment products. Child ISA can just be left alone to grow and grow. Can be difficult to set up... Easy to use and good value investment products. Child ISA can just be left alone to grow and grow. Can be difficult to set up a regular investment and change direct debits etc. Easy to view performance via the online platform Read more Read less

    {"display":"samjstead","full_name":"samjstead","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Junior ISA
    samjstead 24th August 2024
  • 3/5

    Good accessibility but fees not cheap

    Good accessibility but fees not cheap

    {"display":"AGP","full_name":"AGP","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Investments
    AGP 2nd April 2024
  • 5/5

    A wide variety of funds are available.

    A wide variety of funds are available. The fee is low if into the portfolio there are only funds. Slightly more expensive with etf and... A wide variety of funds are available. The fee is low if into the portfolio there are only funds. Slightly more expensive with etf and shares. With pensions is better to invest in funds only. It's offered also a wide variety of already made portfolio. Read more Read less

    {"display":"Glauco Pazzaglini","full_name":"Glauco Pazzaglini","avatar":{"url":"\/assets\/uploads\/avatars\/users\/676818.png"}}'s avatar
    Pension
    Glauco Pazzaglini 4th February 2024

    Products from AJ Bell
    Showing products offered by AJ Bell

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