Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean,... Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean, intuitive interface and lightning-fast performance. Navigating between my Stocks and Shares ISA, SIPP and General Investment Account was effortless, and the clear dashboard breakdown meant I could see exactly where my money was working hardest at a glance. Whether I’m a seasoned trader or someone just getting started, AJ Bell’s platform strikes the perfect balance between simplicity and depth. What really sets AJ Bell apart is its exceptional blend of **low, transparent fees** and **powerful portfolio analysis tools**. I’ve saved hundreds in trading costs thanks to their competitive pricing, yet still enjoy advanced charting, real-time market data and bespoke watchlists that rival premium platforms. Whenever I’ve had questions—whether about tax-efficient wrappers or the mechanics of a dividend payout—their UK-based support team has been prompt, friendly and deeply knowledgeable, turning what could be a headache into a straightforward chat. Finally, I’ve found true peace of mind knowing AJ Bell looks after over £90 billion of customer assets and serves nearly 600,000 clients. Their unwavering commitment to security, compliance and ongoing innovation means I sleep easier at night, confident my investments are in the safest hands. If you’re seeking an investment partner that combines rock-solid reliability, unbeatable value and next-level tools, look no further than AJ Bell. Highly recommended! Paul Read more Read less

I have had a Sipp lump sum invested for just over 5 years achieving 24% increase in this period, which I am very happy with.... I have had a Sipp lump sum invested for just over 5 years achieving 24% increase in this period, which I am very happy with. It was easy to set up and simply did it's job as expected. Read more Read less

AJB respond promptly to email enquiries. The website is user friendly

I transferred an old work pension to AJ Bell and received a better return

I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how... I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how to Invest and what areas of investment one may choose. It could be shares, isa, cash, etf funds etc. The straight forward explanation of fees is easy to understand and the investment platform is very easy to use. I don't use a phone to invest so I don't know what AJ Bell's platform is like; bit I can say the computer or Tablet format is great for me. One of the best things with AJ Bell is the weekly Shares magazine and the fact one is not plagued with emails all day. The daily market report is short and sweet, and you can always dig deeper if required. Read more Read less

Their systems are easy to use and there are a wide range of investments that can be added to your SIPP

Good value, easy to use. Helpful staff that reply quickly.

Great offering, wide range of funds and decent fees. I've never had to contact them so cannot comment on customer support .

Easy to use and good value investment products. Child ISA can just be left alone to grow and grow. Can be difficult to set up... Easy to use and good value investment products. Child ISA can just be left alone to grow and grow. Can be difficult to set up a regular investment and change direct debits etc. Easy to view performance via the online platform Read more Read less