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AJ Bell: Investments reviews

Name: Investments
Rating: 4.28 (20 reviews)

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4.28

Based on 20 reviews, last reviewed 2nd Sep 2026

67% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

55%

30%

10%

2 star

Latest highest rating:

5

Good range of options, ease of use Good range of options, ease of use Reviewed on: 2nd September 2026

Latest lowest rating:

1

Frustrating Lifetime ISA experience I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I amend some details o... Read more Reviewed on: 5th February 2026

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AJ Bell Investments reviews (20)

Good range of options, ease of use

Good range of options, ease of use Reviewed on: 2nd September 2026

I recently moved my SIPP and ISA to AJ Bell from Har...

I recently moved my SIPP and ISA to AJ Bell from Hargreaves Lansdown following a series of very poor and ongoing customer service incidents which HL agreed were poor. This in light of the fact my account value is over five times the average value of HL clients. My experience with AJ Bell both prior to moving to them and during the process has been very good and I am looking forward to a long term relationship with this company. Reviewed on: 19th August 2026

Very easy to use and a friendly platform for new inv...

Very easy to use and a friendly platform for new investors, although the 'low-fees' platform ends up being a bit cheeky as they are not necessarily as cheap as other competitors. Even if that is the downside from a marketing perspective, the app is very easy to use and serves it's purpose! Reviewed on: 17th April 2026

The app was highly recommended online and the recomm...

The app was highly recommended online and the recommendations were valid as a first time investor the information was easy to access and understand. I was able to make informed decisions and felt comfortable investing my money. Reviewed on: 16th April 2026

top jockey,

We like the fact you can pick up the phone & speak to someone with a command of the Kings English Reviewed on: 16th April 2026

Easy to use website, regular alerts regarding divide...

Easy to use website, regular alerts regarding dividend payments, AGMs, new issues and news articles. Reviewed on: 24th March 2026

Good overall Share dealing experience in GIA and ISA.

Good overall Share dealing experience in GIA and ISA. Reviewed on: 14th March 2026

Frustrating Lifetime ISA experience

I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I amend some details on their form. When I'd done this, they went completely silent for weeks. After multiple ignored chasing contacts from me, I eventually got through on the phone to be told payment was being processed that day. When the money failed to arrive with the conveyancer, I had to chase again by email, and was told they still needed to notify HMRC and would only process the payment once that had gone through. I asked why this process hadn't been started already given that I'd previously been told they were looking at payment processing and was ignored. Finally they did get the money to the conveyancer, alongside an email carefully pointing out that they'd technically met their obligation to release the funds within 30 days. By contrast, my wife's Lifetime ISA provider dealt with the whole process quibble-free in less than a week. As far as I'm concerned I was lied to at least once and repeatedly ignored, and I will never be using the platform again. Reviewed on: 5th February 2026

A Truly Outstanding

Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean, intuitive interface and lightning-fast performance. Navigating between my Stocks and Shares ISA, SIPP and General Investment Account was effortless, and the clear dashboard breakdown meant I could see exactly where my money was working hardest at a glance. Whether I’m a seasoned trader or someone just getting started, AJ Bell’s platform strikes the perfect balance between simplicity and depth. What really sets AJ Bell apart is its exceptional blend of **low, transparent fees** and **powerful portfolio analysis tools**. I’ve saved hundreds in trading costs thanks to their competitive pricing, yet still enjoy advanced charting, real-time market data and bespoke watchlists that rival premium platforms. Whenever I’ve had questions—whether about tax-efficient wrappers or the mechanics of a dividend payout—their UK-based support team has been prompt, friendly and deeply knowledgeable, turning what could be a headache into a straightforward chat. Finally, I’ve found true peace of mind knowing AJ Bell looks after over £90 billion of customer assets and serves nearly 600,000 clients. Their unwavering commitment to security, compliance and ongoing innovation means I sleep easier at night, confident my investments are in the safest hands. If you’re seeking an investment partner that combines rock-solid reliability, unbeatable value and next-level tools, look no further than AJ Bell. Highly recommended! Paul Reviewed on: 12th June 2025

A wise choice for investments.

I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how to Invest and what areas of investment one may choose. It could be shares, isa, cash, etf funds etc. The straight forward explanation of fees is easy to understand and the investment platform is very easy to use. I don't use a phone to invest so I don't know what AJ Bell's platform is like; bit I can say the computer or Tablet format is great for me. One of the best things with AJ Bell is the weekly Shares magazine and the fact one is not plagued with emails all day. The daily market report is short and sweet, and you can always dig deeper if required. Reviewed on: 4th March 2025

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