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AJ Bell reviews

AJ Bell logo
Rated Good • 4.34/5

AJ Bell reviews

Unverified business Last reviewed within 7 days
Write a review
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Good based on 42 product reviews

Average score of 4.34/5
5 star
67%
4 star
26%
3 star
5%
2 star
0%
1 star
2%
Reviews for AJ Bell have trended positively over the past 90 days

Latest positive rating

5.00/5

One of the better training sites.

One of the better training sites. My SIPP was transferred to AJBell, when LSE stopped that service. In spite of my initial reservations the setup... One of the better training sites. My SIPP was transferred to AJBell, when LSE stopped that service. In spite of my initial reservations the setup and transferred was prity seamless. All in all the platform is straight forward and easy to navigate. Read more Read less

{"display":"Douglas Cook","full_name":"Douglas Cook","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar

Latest negative rating

1.00/5

Frustrating Lifetime ISA experience

I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I... I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I amend some details on their form. When I'd done this, they went completely silent for weeks. After multiple ignored chasing contacts from me, I eventually got through on the phone to be told payment was being processed that day. When the money failed to arrive with the conveyancer, I had to chase again by email, and was told they still needed to notify HMRC and would only process the payment once that had gone through. I asked why this process hadn't been started already given that I'd previously been told they were looking at payment processing and was ignored. Finally they did get the money to the conveyancer, alongside an email carefully pointing out that they'd technically met their obligation to release the funds within 30 days. By contrast, my wife's Lifetime ISA provider dealt with the whole process quibble-free in less than a week. As far as I'm concerned I was lied to at least once and repeatedly ignored, and I will never be using the platform again. Read more Read less

{"display":"annoyed","full_name":"annoyed","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Investments
annoyed 5th February 2026
See more reviews for AJ Bell products

About AJ Bell

AJ Bell is one of the UK’s largest investment platforms.

Founded over 25 years ago, AJ Bell now has over 528,000 customers and offices in Manchester, London and Bristol.

AJ Bell offer an award-winning range of solutions aimed at helping customers whether they’re professional advisors or DIY investors who are just getting started.

AJ Bell at a glance

Contact details

Phone
0345 54 32 600
Email
[email protected]
Main address
AJ Bell, 4 Exchange Quay, Salford Quays, Manchester, M5 3EE
Social media

Reviews for AJ Bell

Showing 11 of 42 company reviews • Last reviewed within 7 days

One of the better training sites.

Dealing Account • 14th June 2026

One of the better training sites. My SIPP was transferred to AJBell, when LSE stopped that service. In spite of my initial reservations the setup... One of the better training sites. My SIPP was transferred to AJBell, when LSE stopped that service. In spite of my initial reservations the setup and transferred was prity seamless. All in all the platform is straight forward and easy to navigate. Read more Read less

{"display":"Douglas Cook","full_name":"Douglas Cook","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5.00/5
Read more product reviews

Very easy to use and a friendly platform for new inv...

Investments • 17th April 2026

Very easy to use and a friendly platform for new investors, although the 'low-fees' platform ends up being a bit cheeky as they are not... Very easy to use and a friendly platform for new investors, although the 'low-fees' platform ends up being a bit cheeky as they are not necessarily as cheap as other competitors. Even if that is the downside from a marketing perspective, the app is very easy to use and serves it's purpose! Read more Read less

{"display":"Marco Trombetta","full_name":"Marco Trombetta","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Good • 4.00/5
Read more product reviews
  • 5.00/5

    The app was highly recommended online and the recomm...

    The app was highly recommended online and the recommendations were valid as a first time investor the information was easy to access and understand. I... The app was highly recommended online and the recommendations were valid as a first time investor the information was easy to access and understand. I was able to make informed decisions and felt comfortable investing my money. Read more Read less

    {"display":"Andy","full_name":"Andy","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Investments
    Andy 16th April 2026
  • 5.00/5

    top jockey,

    We like the fact you can pick up the phone & speak to someone with a command of the Kings English

    {"display":"Des Cass","full_name":"Des Cass","avatar":{"url":"\/assets\/uploads\/avatars\/users\/789663.png"}}'s avatar
    Investments
    Des Cass 16th April 2026
  • 5.00/5

    Easy to use website, regular alerts regarding divide...

    Easy to use website, regular alerts regarding dividend payments, AGMs, new issues and news articles.

    {"display":"David L","full_name":"David L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Investments
    David L 24th March 2026
  • 5.00/5

    Easy and great value.

    Easy. Straight forward. Great service. Plus they do pretty much everything to educate you as much as you want, on tax, financial products and services,... Easy. Straight forward. Great service. Plus they do pretty much everything to educate you as much as you want, on tax, financial products and services, investing etc... all easy and understandable. Plus they do not push you like some others do. Read more Read less

    {"display":"Michael V","full_name":"Michael V","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Michael V 24th March 2026
  • 5.00/5

    Speedy responses

    The customer service team is responsive with an answer received within an hour or so. A similar query with another provider took 8 days.

    {"display":"Kay M","full_name":"Kay M","avatar":{"url":"\/assets\/uploads\/avatars\/users\/699478.png"}}'s avatar
    Pension
    Kay M 24th March 2026
  • 4.00/5

    Good overall Share dealing experience in GIA and ISA.

    Good overall Share dealing experience in GIA and ISA.

    {"display":"Davidbaugh400","full_name":"Davidbaugh400","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 1.00/5

    Frustrating Lifetime ISA experience

    I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I... I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I amend some details on their form. When I'd done this, they went completely silent for weeks. After multiple ignored chasing contacts from me, I eventually got through on the phone to be told payment was being processed that day. When the money failed to arrive with the conveyancer, I had to chase again by email, and was told they still needed to notify HMRC and would only process the payment once that had gone through. I asked why this process hadn't been started already given that I'd previously been told they were looking at payment processing and was ignored. Finally they did get the money to the conveyancer, alongside an email carefully pointing out that they'd technically met their obligation to release the funds within 30 days. By contrast, my wife's Lifetime ISA provider dealt with the whole process quibble-free in less than a week. As far as I'm concerned I was lied to at least once and repeatedly ignored, and I will never be using the platform again. Read more Read less

    {"display":"annoyed","full_name":"annoyed","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Investments
    annoyed 5th February 2026
  • 4.00/5

    Easy to use website, but pension technical knowledge...

    Easy to use website, but pension technical knowledge not perfect

    {"display":"Fish","full_name":"Fish","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Fish 30th December 2025
  • 5.00/5

    self managed sipp

    I have a self managed sipp with them and it's good. They offer also sipp with the advisor for extra charge

    {"display":"Marcin Zielinski","full_name":"Marcin Zielinski","avatar":{"url":"\/assets\/uploads\/avatars\/users\/676771.png"}}'s avatar
    Pension
    Marcin Zielinski 5th September 2025

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