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AJ Bell reviews

AJ Bell logo
Rated Good 4.34/5

AJ Bell reviews

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Unverified business
Last reviewed within 21 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Good based on 34 product reviews

Average score of 4.34/5
5 star
65%
4 star
26%
3 star
6%
2 star
0%
1 star
3%
Reviews for AJ Bell have trended negatively over the past 90 days

Latest positive rating

4/5

Easy to use website, but pension technical knowledge...

Easy to use website, but pension technical knowledge not perfect

{"display":"Fish","full_name":"Fish","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pension
Fish 30th December 2025

Latest negative rating

1/5

Frustrating Lifetime ISA experience

I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I... I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I amend some details on their form. When I'd done this, they went completely silent for weeks. After multiple ignored chasing contacts from me, I eventually got through on the phone to be told payment was being processed that day. When the money failed to arrive with the conveyancer, I had to chase again by email, and was told they still needed to notify HMRC and would only process the payment once that had gone through. I asked why this process hadn't been started already given that I'd previously been told they were looking at payment processing and was ignored. Finally they did get the money to the conveyancer, alongside an email carefully pointing out that they'd technically met their obligation to release the funds within 30 days. By contrast, my wife's Lifetime ISA provider dealt with the whole process quibble-free in less than a week. As far as I'm concerned I was lied to at least once and repeatedly ignored, and I will never be using the platform again. Read more Read less

{"display":"annoyed","full_name":"annoyed","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Investments
annoyed 5th February 2026

About AJ Bell

AJ Bell is one of the UK’s largest investment platforms.

Founded over 25 years ago, AJ Bell now has over 528,000 customers and offices in Manchester, London and Bristol.

AJ Bell offer an award-winning range of solutions aimed at helping customers whether they’re professional advisors or DIY investors who are just getting started.

AJ Bell at a glance

Contact details

Phone
0345 54 32 600
Email
[email protected]
Main address
AJ Bell, 4 Exchange Quay, Salford Quays, Manchester, M5 3EE
Social media

Reviews for AJ Bell

Showing 11 of 34 company reviews Last reviewed within 21 days

Frustrating Lifetime ISA experience

Investments 5th February 2026

I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I... I used the contents of an AJ Bell Lifetime ISA as part of a house deposit. Initially they responded quickly with a request that I amend some details on their form. When I'd done this, they went completely silent for weeks. After multiple ignored chasing contacts from me, I eventually got through on the phone to be told payment was being processed that day. When the money failed to arrive with the conveyancer, I had to chase again by email, and was told they still needed to notify HMRC and would only process the payment once that had gone through. I asked why this process hadn't been started already given that I'd previously been told they were looking at payment processing and was ignored. Finally they did get the money to the conveyancer, alongside an email carefully pointing out that they'd technically met their obligation to release the funds within 30 days. By contrast, my wife's Lifetime ISA provider dealt with the whole process quibble-free in less than a week. As far as I'm concerned I was lied to at least once and repeatedly ignored, and I will never be using the platform again. Read more Read less

Rated Terrible 1/5
Read more product reviews

Easy to use website, but pension technical knowledge...

Pension 30th December 2025

Easy to use website, but pension technical knowledge not perfect

Rated Good 4/5
Read more product reviews
  • 5/5

    self managed sipp

    I have a self managed sipp with them and it's good. They offer also sipp with the advisor for extra charge

    {"display":"Marcin Zielinski","full_name":"Marcin Zielinski","avatar":{"url":"\/assets\/uploads\/avatars\/users\/676771.png"}}'s avatar
    Pension
    Marcin Zielinski 5th September 2025
  • 5/5

    A Truly Outstanding

    Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean,... Review: Five Stars for AJ Bell – A Truly Outstanding Investment Partner From the moment I logged in, AJ Bell impressed me with its clean, intuitive interface and lightning-fast performance. Navigating between my Stocks and Shares ISA, SIPP and General Investment Account was effortless, and the clear dashboard breakdown meant I could see exactly where my money was working hardest at a glance. Whether I’m a seasoned trader or someone just getting started, AJ Bell’s platform strikes the perfect balance between simplicity and depth. What really sets AJ Bell apart is its exceptional blend of **low, transparent fees** and **powerful portfolio analysis tools**. I’ve saved hundreds in trading costs thanks to their competitive pricing, yet still enjoy advanced charting, real-time market data and bespoke watchlists that rival premium platforms. Whenever I’ve had questions—whether about tax-efficient wrappers or the mechanics of a dividend payout—their UK-based support team has been prompt, friendly and deeply knowledgeable, turning what could be a headache into a straightforward chat. Finally, I’ve found true peace of mind knowing AJ Bell looks after over £90 billion of customer assets and serves nearly 600,000 clients. Their unwavering commitment to security, compliance and ongoing innovation means I sleep easier at night, confident my investments are in the safest hands. If you’re seeking an investment partner that combines rock-solid reliability, unbeatable value and next-level tools, look no further than AJ Bell. Highly recommended! Paul Read more Read less

    {"display":"Paul A","full_name":"Paul A","avatar":{"url":"\/uploads\/avatars\/users\/1243337.png"}}'s avatar
    Investments
    Paul A 12th June 2025
  • 4/5

    AJ Bell-a Sipp lump sum invested for just over 5...

    I have had a Sipp lump sum invested for just over 5 years achieving 24% increase in this period, which I am very happy with.... I have had a Sipp lump sum invested for just over 5 years achieving 24% increase in this period, which I am very happy with. It was easy to set up and simply did it's job as expected. Read more Read less

  • 5/5

    AJB - Good Provider

    AJB respond promptly to email enquiries. The website is user friendly

    {"display":"John Griffiths","full_name":"John Griffiths","avatar":{"url":"\/assets\/uploads\/avatars\/users\/258239.png"}}'s avatar
    Pension
    John Griffiths 12th June 2025
  • 4/5

    pension transfer

    I transferred an old work pension to AJ Bell and received a better return

    {"display":"partlydave","full_name":"partlydave","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    partlydave 9th April 2025
  • 5/5

    A wise choice for investments.

    I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how... I looked at a number of investment platforms before deciding on AJ Bell. Their open approach to investing made it very easy to understand how to Invest and what areas of investment one may choose. It could be shares, isa, cash, etf funds etc. The straight forward explanation of fees is easy to understand and the investment platform is very easy to use. I don't use a phone to invest so I don't know what AJ Bell's platform is like; bit I can say the computer or Tablet format is great for me. One of the best things with AJ Bell is the weekly Shares magazine and the fact one is not plagued with emails all day. The daily market report is short and sweet, and you can always dig deeper if required. Read more Read less

    {"display":"d moore","full_name":"d moore","avatar":{"url":"\/assets\/uploads\/avatars\/users\/772763.png"}}'s avatar
    Investments
    d moore 4th March 2025
  • 5/5

    Easy and varied

    Their systems are easy to use and there are a wide range of investments that can be added to your SIPP

    {"display":"Ross G","full_name":"Ross G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Ross G 27th February 2025
  • 5/5

    Good value, easy to use.

    Good value, easy to use. Helpful staff that reply quickly.

    {"display":"samjstead","full_name":"samjstead","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Junior ISA
    samjstead 26th February 2025
  • 5/5

    Great offering, wide range of funds and decent fees.

    Great offering, wide range of funds and decent fees. I've never had to contact them so cannot comment on customer support .

    {"display":"LeeN12","full_name":"LeeN12","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    LeeN12 29th August 2024

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