Now in their fifth year, the Insurance Choice Awards, by Smart Money People, have returned to help find the best products, hottest innovation, most trusted insurance companies and their partners. They’re powered entirely by customers votes, supporting our quest to discover, recognise and celebrate the most customer-centric financial companies.

With over 26,000 votes received in 2019, they're the largest customer voted awards in the Insurance industry. They’ve also been featured in a wide range of publications including Spectator Money, Insurance Business Magazine and The Scotsman, amongst others.

In these difficult times, supportive financial firms are in high demand, be it household names, specialist providers or newcomers, which is why we’re particularly proud to launch this year’s voting process. Being recognised as an insurance customer champion in 2020 really is a mark of excellence.

Michael Fotis, Founder of Smart Money People said, “It’s clear that we’re in the middle of a really difficult period for many customers. In these uncertain and challenging times, the Insurance Choice Awards 2020 are back to find and celebrate the firms, together with their suppliers, who are working hard to deliver great insurance products and customer service. Who will win? Only customers can decide.”

Help us to find your winners

If you’re a customer, please share your honest feedback here, and you’ll also be entered into our £1,000 prize draw (T&Cs apply).

If you work in the insurance industry, and would like to vote for one of your partners, suppliers or vendors, please click here to vote.

Key dates

Voting to determine finalists ends: 31st August 2020

Finalist announced: 1st September 2020

Voting (for Finalists) ends: 20th September 2020

Winners revealed: 22nd October 2020


To help reflect the changing face of the industry, and to celebrate a diverse range of firms, 29 categories are available in the Insurance Choice Awards 2020:

7 top-level awards: Best Big Insurance Company, Innovation of the Year, Best Newcomer, Customer Service Champion, Treating Customers Fairly Champion, Best Insurance App & Best Overall Insurance Broker.

15 product-specific awards: Best Business Insurance Provider, Best Car Insurance Provider, Best Caravan Cover Provider, Best Comparison Website, Best Cycle Insurance Provider, Best Health Insurance Provider, Best Home Insurance Provider, Best Landlord Insurance Provider, Best Motorhome Insurance Provider, Best Pet Insurance Provider, Best Protection Insurance Provider, Best Specialist Insurance Provider, Best Student Insurance Provider, Best Travel Insurance Provider & Best Wedding Insurance Provider.

3 broker categories: Best Commercial Insurance Broker, Best Personal Insurance Broker & Best Protection Insurance Broker.

…and 4 partner awards: Consultancy of the Year, Marketing Partner of the Year, Premium Finance Partner of the Year & Technology Partner of the Year.

Winners revealed on the 22nd October 2020

The Insurance Choice Award winners will be announced on the 22nd October, at London’s Café de Paris, during a fun-filled evening that will celebrate the industry’s customer champions.

If you’d like to find out more, or want to take part, click here or contact us at [email protected].