The Insurance Choice Awards, run by Smart Money People, are back for their sixth year. Voting opens today, 12th July 2021. 

The awards, which are 100% voted for by customers of both insurers and brokers, aim to find those insurance companies that are most dedicated to putting their customers first. The Insurance Choice Awards are now a go-to source for customers and organisations looking for the best insurance providers, brokers and partners. Since their launch in 2016, over 125,000 customers have had their say in the awards.

Jacqueline Dewey, CEO of Smart Money People said, “The Insurance Choice Awards 2020 highlighted the firms who had continued to deliver great outcomes for their customers during an uncertain year. A year on, we’re looking for firms who have continued to offer great outcomes and support to their customers and clients, leaving them with one less thing to worry about. Who will win? That’s all down to the customers, and as we know from previous awards, anything could happen.”

Key dates

  • Voting to determine our finalists opens: 12th July 2021
  • Finalists announced: 20th September 2021
  • Voting closes: 11th October 2021
  • Awards ceremony: 4th November 2021


7 top level awards – Best Big Insurance Company, Best Overall Insurance Broker, Innovation of the Year, Treating Customers Fairly Champion, Customer Service Champion, Best Insurance App, Best Newcomer

11 product specific awards – Best Car Insurance Provider, Best Caravan Cover Provider, Best Cycle Insurance Provider, Best Home Insurance Provider, Best Landlord Insurance Provider, Best Motorhome Insurance Provider, Best Pet Insurance Provider, Best Specialist Insurance Provider, Best Student Insurance Provider, Best Travel Insurance Provider, Best Business Insurance Provider

3 broker specific awards – Best Personal Insurance Broker, Best Commercial Insurance Broker, Best Protection Insurance Broker

3 partner specific awards - Technology Partner of the Year, Premium Finance Partner of the Year, Consultancy of the Year

Would your firm like to take part?

If your organisation is interesting in getting involved in the awards, please contact us at [email protected]

Will you help us to find our winners?

If you’re a customer and would like to take part, please share your honest feedback here and you’ll also be entered into our £1,000 prize draw.

If you work in a financial firm and would like to vote for one of your partners, please click here to vote.

Winners will be announced on the 4th November 2021

The Insurance Choice Awards winners will be announced on the 4th November at an entertainment-filled and fun ceremony in London.

If you’d like to find out more about the Insurance Choice Awards, you can find out more here or contact us at [email protected].

You can find a list of the Insurance Choice Award 2020 winners here