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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great insurance!!!

5
Easy and clear claim process! Excellent customer service! Reviewed on: 10th September 2020

Reasonable, reliable. Helpful

5
Sabrina my dog, is 8 yrs old. I have never had to claim for any treatment. This year I decided to give them a call to see if I could get a reduction. They were very helpful and with no question reduced my payment for being a loyal customer. Reviewed on: 10th September 2020

No problems whatsoever x always helpful

5
Never had a problem as yet but I’m sure I’d be happy with the outcome Reviewed on: 10th September 2020

Great value for money much cheaper than other big names for better cover.

5
Easy to deal with and straightforward policy wording. Reviewed on: 10th September 2020

Simple, quality insurance

5
I've been with Purely pets for a few years now and I can't fault anything. I feel very protected with my insurance and they offer great prices too. Reviewed on: 10th September 2020

Good value

5
I would recomend Purely for Pets to any pet owner really good value excellent customer service quick pay out. Reviewed on: 10th September 2020

Wouldnt choose any other

5
Purely Pete provides the purrfect level of cover for our furry family. Level of cover is spot on and I know they’ll be there if we need them Reviewed on: 10th September 2020

Appreciation of Purely Pets animal insurance

5
Joining Purely Pets was very simple. I feel reassured knowing my 8 year old Boxer dog is covered. I have luckily not needed to make a claim but when I have called with general enquiries they have been excellent with, friendly and efficient staff. Reviewed on: 10th September 2020

Very good insurer.

5
Have had a great experience with them. Reviewed on: 10th September 2020

Best service ever

5
Easy straight forward lots of communication from company and fast to answer queries will not use anyone else for my dogs cover Reviewed on: 10th September 2020

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