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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Effortless for a first timer

5
It was the first time I found myself needing to purchase insurance of this nature. The process was effortless and the website is easy to manoeuvre around! Everything is right where it needs to be, so no long queues on the phone just to get your policy documents sent over. Reviewed on: 1st July 2020

Great customer service

5
When I lost one of my dogs they were so lovely and understanding Reviewed on: 30th June 2020

Excellent value for money

5
I opted for Purely Pets based on the cover levels for the cost. Excellent value for money. I also found them very accessible as a new member and found the whole experience very easy and welcoming. Reviewed on: 30th June 2020

Very helpful and easy to set up a new account

5
They are really easy to use and really good value for money and cover my pet just how I wanted. Very helpful Reviewed on: 30th June 2020

Hassle free

5
I've done one claim on my pet insurance policy and it was relatively easy. Really happy with this insurance. Reviewed on: 30th June 2020

Purely pets

5
Great company ,great deals and great prices Reviewed on: 30th June 2020

Paws for Purely Pets Competition

5
I have only recently become a member, but joining was easy, and I havent experienced any problems. Reviewed on: 30th June 2020

Excellent company.

5
A company that offers great value pet insurance. Reviewed on: 30th June 2020

Best price around

5
Cheapest quote by far and with the option of 0% interest monthly payments very flexible to Reviewed on: 30th June 2020

Good Cat Coverage

5
I was really happy with the ease, simplicity of set up and the overall coverage for my cat insurance. Really reasonable price for the security of having good insurance. Reviewed on: 30th June 2020

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