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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Pets

5
Really good prices for my dog and really helpful Reviewed on: 30th June 2020

I trust Purely Pets to look after my !little cat Topsy, should she get ill.?

5
So far my little cat is keeping g well, but should she get i!l, will be well looked after by Purely Pets. Reviewed on: 30th June 2020

Easy to use let Insurence

5
I have only recently signed up to cover my dog, it was so quick and easy and the level of cover compared to other insurers is above average. Reviewed on: 30th June 2020

Great service

5
Agent I spoke to was extremely helpful and polite. The call was smooth and faultless. Reviewed on: 30th June 2020

Claim on insurance

5
From start of claim to finish all contact with Purely pets insurance was outstanding. Always helpful, polite and friendly yet always professional. Our claim was dealt with quickly and efficiently. Would always recommend. Reviewed on: 30th June 2020

Fantastic

5
Money was paid back to us as promptly and efficiently as possible when we had to make a claim last year. Excellent service Reviewed on: 30th June 2020

A refreshing experience.

5
After being denied cover on a technicality by another firm we were apprehensive about making a claim within months of joining Purely Pets.However our claim was met promptly & in full to our great relief. Reviewed on: 30th June 2020

Great service

5
Good quality for money and cover Reviewed on: 30th June 2020

Cheap efficient and reliable

5
One of the cheapest insurance around and the benefits are suited to my dogs needs brilliant customer service can't fault their service Reviewed on: 30th June 2020

Very reasonable and good cover.

5
Easy to use website and reasonably priced Reviewed on: 30th June 2020

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