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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Haven't used yet heard good reports

5
Had friends that recommend you to me. Reviewed on: 30th June 2020
Jean Burt 's avatar
Jean Burt

Excellent

5
The best price on the market! Friendly customer service Helpfull Recommend to friends Reviewed on: 30th June 2020
Milena's avatar
Milena

Amazing vet

5
Came for puppy vaccinations, felicity gave me a great overview of Gertie’s health and discussed some options.. had to return a week later with an eye infection.. Same vet, same super professional and personable experience Reviewed on: 30th June 2020
Jo Gaskill's avatar
Jo Gaskill

TOP COMPANY

5
SINCE TAKING OUT INSURANCE THE SERVICE HAS ALWAYS BEEN FIRST CLASS Reviewed on: 30th June 2020
MRS J TOPHAM's avatar
MRS J TOPHAM

Best of the best!

5
With two dogs always seeking value for money coupled to the right "cover" at the right price and that I've achieved with Purely Pets. Customer service seems to be pretty good having used initially when setting up policies and like that although there are two dogs they are not lumped under one policy par sae' so should a claim arise it will be far easier to make one. Also, the excess is extremely competitive too. So far impressed with Purely Pets and far better than my previous pet insurer. Reviewed on: 30th June 2020
Arthur Mount's avatar
Arthur Mount

Quick and easy

5
my Puppy broke his back leg. He went to the vets for the operation all I had to do was give them my insurance details and that was it. They just accepted the vets bill and I did nothing more and that's how easy it was Reviewed on: 30th June 2020
Terry Gasper's avatar
Terry Gasper

Fantastic company!

5
I am happy with the service provided by the company. No problems at all. Reviewed on: 30th June 2020
Monika Korpacka's avatar
Monika Korpacka

Great Customer Service

4
I have only experienced positive communication with Purely Pets but have 2 other policies in place with their sister company, Paws & Claws and have had to make a few claims with them, through which, they have been great! Very pleased with their service. Reviewed on: 30th June 2020
Vee's avatar
Vee

So helpful and understanding

5
I have been with Purely Pets for a long time. However this is the first time we had to claim due to a nasty accident my poor lab experienced. The gentleman I spoke to was brilliant, talked me every step of the way with how to claim, and even showed genuine concern for my dog and myself. I would most definitely recommend them. Reviewed on: 30th June 2020
Sara's avatar
Sara

Very good servce

5
Took out our policy with Purely Pets due to its very good price. It was very simple to do, & the correspondence from the firm was very friendly & welcoming. Reviewed on: 30th June 2020
Heather Boxall's avatar
Heather Boxall

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