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Animal Friends reviews

Animal Friends Logo
Rated Good • 4.39/5

Animal Friends reviews

Verified business Last reviewed within 7 days

Review summary

People rate this company as Good based on 653 product reviews

Average score of 4.39/5
5 star
88%
4 star
6%
3 star
2%
2 star
0%
1 star
3%
Reviews for Animal Friends have trended positively over the past 90 days

Latest positive rating

5.00/5

The insurance company quick to pay vet bills.

The insurance company quick to pay vet bills ,and listen to you well .fairly good prices and free Joii vet online to help with any... The insurance company quick to pay vet bills ,and listen to you well .fairly good prices and free Joii vet online to help with any issues you have that’s 24/7 .if you have a older dog though there 20 % charge on tip I’d assess percentage to pay but a lot insurers have this anyhow. Read more Read less

{"display":"Miss D","slug":"user1751020084","deleted_at":null,"created_at":"2025-06-27T10:28:04.000000Z","updated_at":"2025-06-27T10:28:04.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":"Miss","last_name":"Trees","full_name":"Miss Trees","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pet insurance
Miss D 13th October 2026

Latest negative rating

1.00/5

Avoid at all cost.

Started my policy on the 5th of the month. Puppy started to show signs of a limp so took him straight to vets on the... Started my policy on the 5th of the month. Puppy started to show signs of a limp so took him straight to vets on the 9th. 4 days later. No treatment, no diagnosis, just go away and see what happens and maybe he will need an xray. Turned out to be a tiny little split in his paw pad which healed all on its own. Years later when claiming for a back leg for a hip replacement, they deny our claim and state the entire limb is excluded form the policy because of an "existing condition during the waiting period". Waiting periods for accidents is 2 days and for illness 2 weeks, according to their own terms and conditions. Then i have to correct their mistake as this is apparently for the front leg and we are claiming for the back leg! Then when i point out their clear mistake which goes against their own terms and conditions they state it is basically my fault for not noticing the restrictions much earlier and that they stand by their decision to exclude our dogs whole front right limb for an illness that never existed and a claim which was never made, and no condition that was ever diagnosed. This company is an absolute joke. If you want a company that actually has fair terms and cares for the welfare of the animals its insuring and doesn't try to wriggle out of every claim, then AVOID AVOID AVOID ANIMAL FRIENDS. They are not your animals friend!!!!! Read more Read less

{"display":"claire j","slug":"user1793017867","deleted_at":null,"created_at":"2026-10-26T12:31:07.000000Z","updated_at":"2026-10-26T12:31:07.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":"claire","last_name":"johnson","full_name":"claire johnson","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pet insurance
claire j 26th October 2026

About Animal Friends

Animal Friends reviews can help you to find out what having cover for your pet with them is really like. Animal Friends was founded by Elaine Fairfax in 1998 with the sole aim of providing pet insurance as a means to help support animal welfare charities. Smart Money People is the place for Animal Friends reviews. Read and write reviews to help increase trust and transparency in Financial Services.

Animal Friends at a glance

Reviews for Animal Friends

Showing 11 of 653 company reviews • Last reviewed within 7 days

Avoid at all cost.

Pet insurance • 26th October 2026

Started my policy on the 5th of the month. Puppy started to show signs of a limp so took him straight to vets on the... Started my policy on the 5th of the month. Puppy started to show signs of a limp so took him straight to vets on the 9th. 4 days later. No treatment, no diagnosis, just go away and see what happens and maybe he will need an xray. Turned out to be a tiny little split in his paw pad which healed all on its own. Years later when claiming for a back leg for a hip replacement, they deny our claim and state the entire limb is excluded form the policy because of an "existing condition during the waiting period". Waiting periods for accidents is 2 days and for illness 2 weeks, according to their own terms and conditions. Then i have to correct their mistake as this is apparently for the front leg and we are claiming for the back leg! Then when i point out their clear mistake which goes against their own terms and conditions they state it is basically my fault for not noticing the restrictions much earlier and that they stand by their decision to exclude our dogs whole front right limb for an illness that never existed and a claim which was never made, and no condition that was ever diagnosed. This company is an absolute joke. If you want a company that actually has fair terms and cares for the welfare of the animals its insuring and doesn't try to wriggle out of every claim, then AVOID AVOID AVOID ANIMAL FRIENDS. They are not your animals friend!!!!! Read more Read less

Rated Terrible • 1.00/5
Read more product reviews

The insurance company quick to pay vet bills.

Pet insurance • 13th October 2026

The insurance company quick to pay vet bills ,and listen to you well .fairly good prices and free Joii vet online to help with any... The insurance company quick to pay vet bills ,and listen to you well .fairly good prices and free Joii vet online to help with any issues you have that’s 24/7 .if you have a older dog though there 20 % charge on tip I’d assess percentage to pay but a lot insurers have this anyhow. Read more Read less

Rated Excellent • 5.00/5
Read more product reviews
  • 5.00/5

    Very good customer service and what's more, they are...

    Very good customer service and what's more, they are ethical.

    {"display":"Zdenka B","full_name":"Zdenka B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Zdenka B 14th September 2026
  • 5.00/5

    Really good and excellent

    Really good and excellent when it comes to claims, fast and easy to send through with no hassle at all. Referral scheme is also really... Really good and excellent when it comes to claims, fast and easy to send through with no hassle at all. Referral scheme is also really good and when I sadly lost my pet the staff I spoke to were so helpful and empathetic as well as advising me of claims I could make that I didn’t even realise I could claim for - overall amazing experience Read more Read less

    {"display":"El","full_name":"El","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    El 3rd September 2026
  • 5.00/5

    I have had to make a no of claims over the years -...

    I have had to make a no of claims over the years - I have always had clear, friendly help over the phone and never... I have had to make a no of claims over the years - I have always had clear, friendly help over the phone and never had any issues with claiming through their portal. Read more Read less

    {"display":"Margaret C","full_name":"Margaret C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Margaret C 2nd September 2026
  • 5.00/5

    Website very easy to use.

    Website very easy to use. Claims quickly resolved. All round good value and experience

    {"display":"Sue H","full_name":"Sue H","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1092168.png"}}'s avatar
    Pet insurance
    Sue H 21st August 2026
  • 5.00/5

    Every time I have spoken with anyone (thankfully not...

    Every time I have spoken with anyone (thankfully not to often) they have been so helpful and very friendly. Take time to explain everything too.

    {"display":"stephanie g","full_name":"stephanie g","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    stephanie g 20th August 2026
  • 5.00/5

    Expensive for old dogs.

    Expensive for old dogs. Good communication with my vet, online documents.

    {"display":"Vlasta","full_name":"Vlasta","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Vlasta 20th August 2026
  • 5.00/5

    Great communication

    Whenever I've had to speak with them they are very supportive

    {"display":"Wilf C","full_name":"Wilf C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Wilf C 16th July 2026
  • 4.00/5

    I've been paying lifetime insurance for my 12yo dog...

    I've been paying lifetime insurance for my 12yo dog since he was about 12 weeks old. A year ago I found out he had a... I've been paying lifetime insurance for my 12yo dog since he was about 12 weeks old. A year ago I found out he had a heart murmer. They paid for the ultrasound and up to £1,000 meds per year, minus the excess and co-pay, which I was aware of. I dropped a star because my renewal next month has gone up by £20pm. I'm assuming they will pay another £1,000 towards the meds starting in May. Read more Read less

    {"display":"Jacky R","full_name":"Jacky R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Jacky R 20th April 2026
  • 5.00/5

    Helpful, friendly and easy to understand information...

    Helpful, friendly and easy to understand information and policies.

    {"display":"Victoria S","full_name":"Victoria S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet insurance
    Victoria S 2nd October 2025

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