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Moneyfarm: General Investment Account reviews

4.84
Based on 2,041 reviews, last reviewed 17th Mar 2026
7500% increase in 5 star reviews
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Latest highest rating:

4

Quick easy informative. Quick easy informative. Nice and easy to navigate Reviewed on: 17th March 2026
Steve Y's avatar
Steve Y

Latest lowest rating:

1

Incorrect and incomplete consolidated tax certificates The annual consolidated tax certificate provided by Moneyfarm for GIA accounts contains incorrect and incomplete information. It is incorrect because ... Read more Reviewed on: 17th January 2024
Alex P's avatar
Alex P

About this product

Take a look at our Moneyfarm reviews to see what our community is saying about Moneyfarm’s online investment service. Already used Moneyfarm? Leave your own review to help our community better manage their money. With your help, we're changing financial services for the better.

Moneyfarm General Investment Account reviews (2041)

Review of the Moneyfarm, General Investment Account:

Good experience overall...

4
Good communication, easy to book an adviser with time slot online, account on dashboard is user friendly, quite knowledgeable on market updates, explanation on funds (sometime depends on who you get), etc. Reviewed on: 24th March 2025

A very handy and simplified way of investing

5
The best tool so far that simplifies investments and earnings which performs well even when the market is under-performing. Reviewed on: 22nd January 2019

A very handy and simplified way of investing

5
If you believe in future technology innovation, this tool brings the best solution to invest easily and maximize your return even when the market is not performing too well. Reviewed on: 22nd January 2019

An Easy Introduction to Managing your Financial Future.

5
Since joining Moneyfarm, managing my future plans has never seemed more doable. With an understanding how my saving now can impact my future self, I feel far more at ease with my monthly contributions, knowing full well what i'm striving towards, not simply depositing my funds into a faceless pension fund. The adjustable risk levels, and always on call a staff are a real treat to use and work with respectively, and I have recommended several of my friends to the service, from total novices, to those that know the ropes, but simply want to remove the hassle and complication of some bigger investment platforms. I look forward to what Moneyfarm have in store next, and would particularly love to see some LISA options. Many thanks for your continued help and I certainly look forward to working with the team in the future. Kind Regards, Robert Reviewed on: 22nd January 2019

Moneyfarm Review

4
Moneyfarm have been proactive in diversifying and reallocating assets in my portfolio based on current trends. Very happy with the service so far. Reviewed on: 22nd January 2019

Easy to use with a human touch

5
Thanks for keeping my investment balanced in the tumultuous of the times. The user interface is really easy to use and informative. Reviewed on: 21st January 2019

Best Robo investor out there!

5
I have 3 accounts with Moneyfarm and each has performed well within the prevailing market conditions. I like the low cost of management without impacting on investment return. Reviewed on: 20th January 2019

Easy to understand

5
Quite a complicated investment engine is made easy to understand for the average person. Reviewed on: 19th January 2019

Very convenient, but poor performance

4
They've got brilliant IT systems that allow you to invest and adjust your investments online, but their investment managers aren't as good as in some of the bigger market players. Reviewed on: 19th January 2019

OK

3
Very extensive over a lifetime of investing Reviewed on: 19th January 2019

Easy to get started. Clear information provided

5
Unless you have £100k+ to invest and prepared to invest long term, Moneyfarm may not be for you. Monthly fees, Investment fees, trading fees and (currently), a very volatile market will put off many investors. Reviewed on: 19th January 2019