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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent

5
Easy set up, offering the same level of cover for £100 less than my previously insurer. Thanks Reviewed on: 29th June 2020
Rebecca 's avatar
Rebecca

Excellent Pet Insurance

5
My Mini Schnauzer was quite poorly so had to use out of ours emergency vets. Was a bit worried whether I would be paid out but within six weeks I received my money back. Very easy to claim thank you Reviewed on: 29th June 2020
A Mackenzie's avatar
A Mackenzie

Customer Service

5
I rang to a arrange pet insurance and was very impressed with the service. The young lady I spoke to was extremely helpful and explained everything very clearly. I was certainly recommend a friend to use Purely Pets. Reviewed on: 29th June 2020
Joy Byers's avatar
Joy Byers

In Constant communication

5
I have had to make 2 insurance claims with purely pets, both times i have had clear instructions and direction on the process of the claim and the communication was second to none. Both claims settled promptly. Would highly recommend. Reviewed on: 29th June 2020
Gemma Bond's avatar
Gemma Bond

Amazing Customer Service

5
I signed up my kitten when I rescued him and wasn’t completely sure on what to put in some of boxes. I called up and the customer care team were so efficient, polite and helpful! This is exactly the service I hoped for when i signed up! Well done team! Reviewed on: 29th June 2020
Wardy's avatar
Wardy

Absolutely superb policy with really friendly and efficient advisors.

5
Excellent insurance policy totally reliable and reassuring to know your pets cover is in excellent hands Reviewed on: 29th June 2020
Nigel Grimmitt's avatar
Nigel Grimmitt

Super vets

5
Had no problem everything explained to us could not ask for anything else thanks Reviewed on: 29th June 2020
Reginald pipe 's avatar
Reginald pipe

Very good service

4
Good at keeping in touch about anything Sending emails and news About any claims Reviewed on: 29th June 2020
Jacphil@sky.com's avatar
[email protected]

Excellent pet insurance

5
Purely pets is an amazing insurer, everything is super straight forwards. The premium is very fair for each animal. I love the fact they have a 24hr vet helpline for any problems that your unsure about. Awesome company and never had a single problem. :) Reviewed on: 29th June 2020
Jackie's avatar
Jackie

Great product, great team

5
We have insured 3 Rottweilers with purely pets. The choice of products is great and every customer service adviser has been exceptional Reviewed on: 29th June 2020
Nigel Burrows's avatar
Nigel Burrows

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