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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent Service Support

5
Fully recommend in respect to their support and response times. Reviewed on: 29th June 2020

Great, friendly service

5
We've only been with PurelyPets for 7 months, so I can't comment on renewal prices (hopefully they are more realistic than others on the market!). Unfortunately we had to make a claim recently, but the customer service team were great and theh have even been able to pay the vets directly, which has taken a massive weight off our shoulders. Reviewed on: 29th June 2020

Best pet insurance company on the market

5
My dog had a problem lump on his ear which resulted in surgery and medication post surgery. Purely Pets paid without quibble which I couldn’t have afforded without their backing. Insurance often has a bad name but Purely Pets is ‘the business’! Reviewed on: 29th June 2020

Excellent Service

5
Couldn't wish for better cover for my beautiful late Poppy Reviewed on: 29th June 2020

Price very reasonable

5
I haven’t at to youse Them yet but have good reviews Reviewed on: 29th June 2020

quick and friendly

5
Had trouble with previous insurers in the past, but Purely Pets dealt with our claim quickly and friendly Reviewed on: 29th June 2020

Seamless service

5
Easy to follow when on the site and to insure your pet Reviewed on: 29th June 2020

Great cover and great price

5
Came across on comparison site and couldn’t be happier easy service to use and really affordable with great levels of cover Reviewed on: 29th June 2020

Value for money

5
I have not needed to make a claim & trust will never have to.However information received from Purely Pets has always been informative & useful. Reviewed on: 29th June 2020

Claim dealt with quickly with no hassle

5
Iv been with purely pets for years with my spaniel and have only ever had to make one claim which was dealt with quickly and efficiently. Reviewed on: 29th June 2020

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