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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Affordable, hassle free cover

5
Great customer service. Good cover options at an affordable price Reviewed on: 29th June 2020

Great value

5
We signed up for insurance for our little dog, Jessie. She’s now over 8 years old and insurance was getting more expensive. This company was really good value with extras added. I particularly like the 24 hour help line. Reviewed on: 29th June 2020

Hector

5
After 2 months of soul searching many comparison website we decided to use purely pets for our Airedale Terrier pet insurance. Reviewed on: 29th June 2020

Excellent

5
Excellent cover at a reasonable price have recommended them to my dog walking friends. Reviewed on: 29th June 2020

Easy to understand

5
Excellent service and great prices for the pet Insurance Reviewed on: 29th June 2020

Good insurance

5
Great lifetime cover which is hard to get although I haven't had to claim the peace of mind is there if my pet gets any injuries or illnesses Reviewed on: 29th June 2020

Quick and friendly service

5
So easy to contact someone in a stressful situation- very friendly and professional service Reviewed on: 29th June 2020

Very helpful company

5
I had to make a claim following some care that my cat needed. The process was smooth and efficient and really saved me any worry. My cat says thanks too! Reviewed on: 29th June 2020

Inspired confidence in product

5
They made it so easy to transfer insurance when my daughters dog came to live with me. Ensuring peace of mind and continuing health cover as she gets older. Been with them for many years now and they have been great Reviewed on: 29th June 2020

Coral danby

5
I am unable to give 10stars atm as I havnt had to make a claim however the policy offered for my older dog was the best more flexibility with her been older and a reasonable price :) Reviewed on: 29th June 2020

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