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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Very professional

5
Very polite and very helpful with their advice Reviewed on: 29th June 2020

Excellent customer service.

5
Great company to deal with fast and professional. Reviewed on: 29th June 2020

Quick turnaround

5
Even though claim was during Covid lockdown, once received and processed money in my bank account within a few days with no quibble. Excellent service. Reviewed on: 29th June 2020

Very easy to sign up and get an estimate from them lovely peoplelee

5
I have difficulties thinking and understanding and they were lovely understanding and explained everything beautifully to i would understan I have 2 cats insured with you and happy to tell everyone about you Reviewed on: 29th June 2020

Great insurance with no fuss

5
We have found this to be one of the best economical pet insurances on the market! Reviewed on: 29th June 2020

have been as good as i could ask for and are as good as they promise to be

5
with 3 active dogs the occasional mishap is to be expected but purely pets have always sorted the problem quickly without drama or fuss. will continue to insure with them as are a reasonable premium. happy customer Reviewed on: 29th June 2020

Great online sign up

5
It was so easy to sign up for this insurance online. When I had to make a claim, again it was clear and easy to submit. My claim was accepted and paid quite quickly. Reviewed on: 29th June 2020

Works well

4
Multi pet discount very handy and easy to set up Reviewed on: 29th June 2020

Excellent company

5
They are very fair and brilliant price, they exceed in their ease to claim and are an all round excellent company Reviewed on: 29th June 2020

great cover

5
exactly the cover i was looking for, not the minimum i’d seen elsewhere but still provided at a really competitive price, website was clear and easy to see what i was would be eligible for. Reviewed on: 29th June 2020

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