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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

My pet is in safe hands

5
I have found purely pets great and it gives me peace of mind knowing my dog is protected at all times. Stayed with their cover since I bought my dog and very happy with the service and affordable plans. Highly recommend. Reviewed on: 29th June 2020

Good value cover

5
Very good value cover. Easy to set up online. Would recommend. Reviewed on: 29th June 2020

Cheap

5
Hopefully good service and when I have phoned, always happy to oblige. Reviewed on: 29th June 2020

Great Insurance

5
I’ve been with purely pets for 4 years now, and they’ve always been very good value. Reviewed on: 29th June 2020

Great pet insurance and a great price

5
As yet I haven't had to claim but when I started with the insurance online there were a couple of things I didn't understand so phoned them and got a very prompt and very patient explanation, thank you Reviewed on: 29th June 2020

Great Pet People

4
Great pet insurance at good prices and helpful customer service Reviewed on: 29th June 2020

Lovely clear advice

5
From the initial phone call through to making a decision to choose purely pets, the advice given to me about the cover that I required and the options that were available to me were made very clear and precise. The service is top class and second to none. Reviewed on: 29th June 2020

Excellent service

5
Well organised company. No hassle sorting price very competitive. Had no doubt in signing up. Reviewed on: 29th June 2020

Reasonably priced pet insurance

5
Easy to arrange and deal with. Happy to recommend Reviewed on: 29th June 2020

Excellent Pet insurance

5
Never had any trouble with Purely Pets. Competitive prices and good service. Reviewed on: 29th June 2020

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