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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

On line vet

5
I called the online vet and what a wonderful, friendly vet. Gave me the best advice for Minet. Reviewed on: 29th June 2020

very easy to use

5
I found this insurance very easy to quote was reasonable price for my age dog all online policy so easy to understand and can claim online really happy for the service so far Reviewed on: 29th June 2020

good service and value

4
The policy was easy to set up and the best value we could find for whole life cover Reviewed on: 29th June 2020

Older Dog

5
My dog, a daft Border Collie Alfie, needed dog cover. He’s 9 years old but thinks he’s still a pup. I was expecting a massive premium but was pleasantly surprised and the cover was brilliant and exactly what I wanted. Excellent value for money. Reviewed on: 29th June 2020

purrrfect

5
allways great service, from an experienced team, that cares about you, and your pets Reviewed on: 29th June 2020

Great service and peace of mind.

5
Swift and reliable service. I've just recommended Purely Pets to a friend, so they must be good. Reviewed on: 29th June 2020

Impressed new Policy Holder

5
As a new Policy holder I was extremely impressed with the help given when I telephoned with a query, couldn't have been more helpful. Reviewed on: 29th June 2020

Clear policy wording and fair price

5
We have a 4 year old Jack Russell Terrier, who has (touch wood) been healthy his whole life and so were claim free, but saw our premiums increasing each year. We liked the clearness of the policy and lower price. Reviewed on: 29th June 2020

Paid claim with no issues

4
The company paid my claim with no issues, a few stars taken off for the nearly 100% rise in my premium for the following years renewal, even though I have to pay a percentage of the claim as well as the excess. Reviewed on: 29th June 2020

Easy to set up and very helpful website.

4
I had no trouble setting up my doggie insurance. Easy website to follow. All very reasonable prices. Reviewed on: 29th June 2020

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