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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Best value for money

5
Best value for money when comparing to other companies. I hardly ever need to use my dog insurance, so like the idea of a lower premium with a higher excess to pay should I ever need to claim. Reviewed on: 29th June 2020
Marianna Morris-Worrall's avatar
Marianna Morris-Worrall

Lovely staff

4
After discovering my dog had a long term illness, I had to ring numerous times . The staff are always sympathetic and very helpful. Reviewed on: 29th June 2020
Kim's avatar
Kim

Excellent customer service

5
Excellent service, knowledgable and helpful staff. Reviewed on: 29th June 2020
Mrs O's avatar
Mrs O

Happy customer

4
Found setting up was easy , so far not had to make a claim. Chose purely pets for the benefit amounts and excess and competitive rates. Reviewed on: 29th June 2020
Paul Pitts 's avatar
Paul Pitts

Very helpful and easy to understand

5
Made my life easier by making it easier to understand Reviewed on: 29th June 2020
Zara's avatar
Zara

Excellent cover

5
I insured my previous cat with Purely Pets who sadly passed away 2 years ago. During the last two years of his life he had various issues which were all covered with no quibbles. Neither did the premium go up astronomically once he became ill. I have insured my two new kittens with Purely Pets for this reason. I honestly think when you combine the very competitive premiums with the service and cover provided Purely Pets can't be beaten. Reviewed on: 29th June 2020
Lesley Ward's avatar
Lesley Ward

Amazing

5
Really easy to use the online portal and really helpful and friendly staff Reviewed on: 29th June 2020
Lucy Settle's avatar
Lucy Settle

Good hassle free claim

5
My dog had an ongoing problem through the Corona virus saga an we needed to claim no hassle emails and questions and quickly no problem Reviewed on: 29th June 2020
Tracey Starkey 's avatar
Tracey Starkey

Best price around

5
Their website is very easy to navigate around and offered the best package for us at the best price. I wish I had heard of them sooner! Reviewed on: 29th June 2020
Sue's avatar
Sue

On line vet

5
I called the online vet and what a wonderful, friendly vet. Gave me the best advice for Minet. Reviewed on: 29th June 2020
Lesley Green's avatar
Lesley Green

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