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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great service

5
Archie our dog child has had some problems in the past and has been diagnosed with Diabetes for the last two years, Purely Pets staff and processes have helped us come to terms with this with their easy processes for claiming and when we need to speak to someone they are always very considerate and very honest and helpful. Reviewed on: 29th June 2020

Pet insurance.

5
I have found Purely Pets a very good pet insurance company. Very competitive rates and claims are dealt very promptly . Highly recommended. Reviewed on: 29th June 2020

THEY GAVE ME WHAT WAS REQUIRED WITHOUT HASSLE

5
l lost my young dog early this year with cancer all within two weeks from a slight cough and l was not in the best state but Purely Pets sorted everything for me as l was not wanting to that sort of thing so great for me. Reviewed on: 29th June 2020

Excellent insurer

5
Great insurer - getting a quote was really easy and all the terms and conditions were set out and easy to understand. We have had to make one claim and the process was really simple, and the money was paid out quite quickly. Would definitely recommend! Reviewed on: 29th June 2020

Quick Service

5
My female cat, Luna, had a scratched eye. Once she was seen by her vet, payments wasn’t to long in coming! Reviewed on: 29th June 2020

Perfect Purely Pets!!

5
We have always found Purely Pets easy to deal with. Great customer service and everything explained well, whenever we have needed to make contact with them. Even when we had to dispute a decision on a claim, they listened and indeed it was reviewed and turned around. We feel very happy with the service we have received over the last 10 years we’ve been with them Reviewed on: 29th June 2020

When needed, they paid up.

5
My dog, a Westie, needed a major operation and dispite only being with 'Purely Pets' for 5 months, they paid out without any issues or problems. Dogs great and back to full fitness. Reviewed on: 29th June 2020

Superb

5
Very smooth running company would reccomend to anyone Reviewed on: 29th June 2020

Amazing work

5
I've had to claim through Purely Pets for two years now because of an extremely poorly cat. They've made it easy to do so both times and have always provided everything I've needed in the suggested time frame, sometimes earlier. Thank you so much to the Purely Pets team for making stressful times so much easier to deal with! Reviewed on: 29th June 2020

Great Service Very Friendly

5
Great Service Very Helpful & Friendly Great Quality for Money Reviewed on: 29th June 2020

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