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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

The human touch

5
I have been unfortunate to lose 2 precious pets in the last 2 years and on each occasion when I needed to make a claim, the staff at purely pets have been sympathetic and helpful in sorting out my claim. Reviewed on: 29th June 2020

Good customer service

5
Really good customer service and overall pleased with how the claim was processed. Paperwork was sent through and the vet and the company dealt with the rest, as we lost our pet this was much appreciated as it was stress free. The online portal means you can claim and check the process of on-going claims. We have a new policy now with our new pet and would recommend to others. Reviewed on: 29th June 2020

Lucy dog

4
I’m happy with purely pets and hope I’ll won 1000£ Reviewed on: 29th June 2020

Great cover for a good price.

5
Changed from another insurer when my premium jumped up. Needed to phone and ask for paperwork, very helpful. Reviewed on: 29th June 2020

very efficient and reasonably priced.

5
I have made a couple of claims that have been very simple. Renewal is also very easy and hassle free.. Reviewed on: 29th June 2020

Perfect in every way

5
Never had any issues with this pet insurance company. Always quick with any queries. Very friendly staff and a pleasure to talk to. Great rates too! Would highly recommend Reviewed on: 29th June 2020

The best.

5
Great Company to deal with .Easy and efficient and the best overall offer received. Reviewed on: 29th June 2020

REST ASSURED

5
I have 2 dogs both have needed vet treatment.PURELY PET INSURANCE covered both claims efficiently.HIGHLY RECOMMENDED. Reviewed on: 29th June 2020

Great

5
helpful polite and quick to reply to my questions about payment ,no waiting for days. Great service Reviewed on: 29th June 2020

Excellent service

5
As a new pet owner using Purely Pets was an easy decision from what was available against othe providers Very efficient, stress free and competative. Would definatly reccomend Reviewed on: 29th June 2020

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