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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Simple

4
Quick and easy to set up and never had any issues. Reviewed on: 29th June 2020

Fast efficient and trustworthy

5
Good communication, excellent service Reviewed on: 29th June 2020

Highly recommended

5
I joined purely pets because from other users have confirmed that when it comes to making a claim, they stand over everything So far I haven’t had to make a claim Reviewed on: 29th June 2020

Great service.

5
Had a great experience with my claim. It was dealt with quite quickly considering it was during COVID-19 lockdown Reviewed on: 29th June 2020

Purely pets review

5
My pet is insured with purely pets and although thankfully I’ve not yet had to use the insurance I have never had any issues with purely pets, I get regular update emails and have never had any issues with payments. I feel safe knowing my pet is insured with them Reviewed on: 29th June 2020

MYvote

5
great service nice and easy site 2 use well done Reviewed on: 29th June 2020

Very competitive

5
So easy to arrange, got full cover for my dog. Very reasonable priced and very competitive priced. Would highly recommend this company to all my family and all my friends. Reviewed on: 29th June 2020

Purely perfect for pets

5
Excellent value for money and so straightforward Reviewed on: 29th June 2020

Efficient service

5
I have found that when I have called purley pets the are polite and professional, quick to answer your questions and with good empathy towards your pet and the situation. So I am happy with the service they provide and hope this will continue. Reviewed on: 29th June 2020

The human touch

5
I have been unfortunate to lose 2 precious pets in the last 2 years and on each occasion when I needed to make a claim, the staff at purely pets have been sympathetic and helpful in sorting out my claim. Reviewed on: 29th June 2020

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