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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Quick and easy insurance

5
some insurance companies can be a faff but purely pets was quick and easy to sign up to. Have everything we need. Reviewed on: 29th June 2020
jai brennan's avatar
jai brennan

Happy with the cover

4
I’m probably really lucky that I’ve not had to use my insurance although I would never ever not have any you just never know!! Reviewed on: 29th June 2020
MDrewer-McIlwrick 's avatar
MDrewer-McIlwrick

No nonsense policies

5
Competitively priced...not the cheapest but it is very easy to see what you are getting for your money. Encouraged you to read the policy thoroughly when you take out the insurance. A company that I am more than happy with and would recommend to others. Reviewed on: 29th June 2020
Liz Mills's avatar
Liz Mills

2 labs for the price of one

5
Transferred from another company, and am paying less to cover two labrador than I was paying for one! Claimed pretty soon after signing up, friendly, helpful , efficient, what more could I ask? Reviewed on: 29th June 2020
alison's avatar
alison

Very helpful

5
Purely Pets is Very helpful , when I put a claim in for my dog it was paid very quickly. Thank you I would recommend this insurance company Reviewed on: 29th June 2020
Elaine Russell's avatar
Elaine Russell

Excellent value cover

5
Compared to other insures offering similar cover, Purely Pets is excellent value. Managing several policies online is quick and easy. Reviewed on: 29th June 2020
Dougie's avatar
Dougie

Value for money and great service

5
Easy to set up insurance web page easy to navigate Reviewed on: 29th June 2020
Diane Treadwell's avatar
Diane Treadwell

Great service and customer service team

5
I’m currently going through a heart breaking time with my dog and had to call the claims team, they were so helpful and polite, the policy is excellent value for money. Reviewed on: 29th June 2020
Dani's avatar
Dani

Easy and quick to insure

5
the website was easy to navigate and the price and product was just what we required. We haven't had to use it yet and hope not to but hopefully if we do it will be all we hoped for Reviewed on: 29th June 2020
Jenny's avatar
Jenny

Purely Pets

5
I would recommend Purely Pets to anyone that I know. This insurance service is friendly, good value for money and professional. Reviewed on: 29th June 2020
Raymond Neil Morton's avatar
Raymond Neil Morton

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