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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Really helpful

5
I recently took out an insurance policy with Purely Pets. I had to raise a query with the contact center and they called me a back within a day or so and answered all my questions. The girl I spoke to was really friendly and easy to talk to. Great customer care. Reviewed on: 29th June 2020
Louise Hutchinson's avatar
Louise Hutchinson

great value for money

5
Policy covers all that was needed and very good value for money Reviewed on: 29th June 2020
Joanne's avatar
Joanne

First Class

5
Absolutely first class service, simple claim process and easy to deal with Reviewed on: 29th June 2020
Tony's avatar
Tony

Superb insurance company

5
Looking for a new insurance for my dog and purely pets came out on top. Had to make a claim and they kept me informed right from the time I submitted it until they paid out. They are also very helpful and understanding and go all out to help. Reviewed on: 29th June 2020
Paul's avatar
Paul

Significant increase on monthly premium when renewing

2
After my first year with purely Pets, when it came to renewing my policy for the same cover the cost doubled. I had made a claim on my insurance, so I did expect an increase, but not by 100%. They will reimburse you for external lab tests, but will not reimburse you for your Vet to interpret the results Which seems very odd. Reviewed on: 29th June 2020
Fiona's avatar
Fiona

Value for money

5
Purley pets are value for money, very helpful when you speak to them and vets bills get paid very quickly. Reviewed on: 29th June 2020
Lisa Humphrey's avatar
Lisa Humphrey

Brill pet insurance

5
Customer sevice very helpful an knowledgeable Reviewed on: 29th June 2020
Robert hutton's avatar
Robert hutton

Friendly and affordable easy to contact

5
I moved my pet insurance for the first time in 6 years, I found this company to be very competitive in prices, offering exactly the same requirements as a highly competitive well known pet insurer ,very friendly and so far excellent service Reviewed on: 29th June 2020
Maria marvin's avatar
Maria marvin

No hassle

5
Just as title says No hassle Friendly staff Reviewed on: 29th June 2020
Wendy 's avatar
Wendy

EXCELLENT SERVICE AND VALUE FOR MONEY

5
Purely Pets lifetime insurance is excellent value for money at a very affordable price. I had to claim when my greedy Labrador ate something she shouldn't have and the claim was settled quickly and efficiently with no quibbling at all. Reviewed on: 29th June 2020
Barbara's avatar
Barbara

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