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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Policy review

4
Very happy with our policy, we have been looked after by purley pets when we had to make a claim but there was no fuss, dealt with promptly and that's why I chose Purley Pets Reviewed on: 29th June 2020

Excellent

5
Lovely helpful people and cheeper than my last pet insurance Reviewed on: 29th June 2020

Very prompt and helpful

5
I had to use my insurance policy for my 10 year old dog 2 recently. She was diagnosed blind late December and then in February she was diagnosed with abdominal cancer and sadly died. I was devastated however the call centre staff were terrific and very sympathetic. Couldn’t rate then higher. Reviewed on: 29th June 2020

Quality service

4
Everything from price to customer service is good. Reviewed on: 29th June 2020

Excellent pet insurance experience

5
The initial process is simple and competitive on the market. The renewal process is equally simple. I've not had to make a claim yet so I don't know about that side, but the provided coverage ticked all the boxes at the time I took it out. Reviewed on: 29th June 2020

Help when dog needed it.

5
Once claim completed at the vets. Cost covered as agreed in my policy. No problems. Great Reviewed on: 29th June 2020

Purely Purr fect

5
Picking the perfect product from Purely Pets was easy, and the service they have delivered has been reassuring and trouble free. Reviewed on: 29th June 2020

Supportive at a time when it was needed!

4
Having had to take our puppy to the vets in an emergency the stress levels were already phenomenally high! Purely pets were supportive during and after our claim and we were hugely grateful for that. I’m always recommending purely pets to anyone who asks about pet insurance. Thank you! Reviewed on: 29th June 2020

Excellent value

5
Quick and easy to sort out and was fantastic value. Reviewed on: 29th June 2020

Very good value

5
Good cover and excellence service Reviewed on: 29th June 2020

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