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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Very helpful staff who understood what we required with are pet insurance

5
The telephone operator was most helpful and understood what we needed with the requirements of our pet insurance Reviewed on: 29th June 2020

Outstanding

5
I have recently moved over to Purely Pets, and within months my dog was took unwell, i cannot put into words how efficient they were, it took alot of pressure off us at an unfortunate time, really pleased with them . Reviewed on: 29th June 2020

Cheaper than overs but cover the same

5
With four dogs to insure I have to shop around. Didn’t want a lesser cover so I chose purely pets and I’m really happy Reviewed on: 29th June 2020

Efficient, comprehensive, and value for money.

5
Good customer service, quick response and great communication. Highly competetive pricing and professional. Reviewed on: 29th June 2020

Covered everything at a difficult time

4
Really great business, lovely people and covered everything when our dog was very sick. Thank you! Reviewed on: 29th June 2020

Quick and Easy

5
Quick, easy and super simple to complete the proposal form. No difficult questions, all very straight forward. Documents issued promptly via email. Reviewed on: 29th June 2020

Easy, simple and reliable

5
We chose Purely Pets because it was one of the cheapest and gave us everything we wanted in a policy. One of my favourites things is that everything is online. I can log into my account and see my policy. About a month after we brought our insurance policy our puppy broke a tooth which then had to be extracted. Insurance went through fine I did not have to deal with it, they just kept me updated with emails and texts. Super reliable I would recommend Purely Pets to anyone. Reviewed on: 29th June 2020

good value

5
the highest value cover for the least premium Reviewed on: 29th June 2020

Good insurance

5
My pug needed a op on her knee , the cost of this was Well over £3,000. The Vets corresponded with the insurance Company and it was all covered . .I would 100% recommend them . Reviewed on: 29th June 2020

Great service and very cheap aswell

5
Great pet insurance And it comes with a very cheap price tag too. I found this pet insurance on go compare and was the best one there. Honestly would recommend to anyone with pets. Reviewed on: 29th June 2020

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