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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Purely Awesome

5
Totally professional and easy to deal with. Reviewed on: 29th June 2020

Claim

5
I made a claim which was settled fast and I had no problems Reviewed on: 29th June 2020

Value for Money

5
Last year I looked to change my 4 year policy that I had with another provider. Could not believe my eyes when the quote I received from Purely Pets was 66% cheaper for the same cover. It is great that not all insurance companies want to rip you off!!! Reviewed on: 29th June 2020

aThey saved our bacon

5
My cat was suddenly extremely ill and treatment was very costly, we have no savings/disposable income so this was a massive stress and worry on top of having a very unwell pet. Purely pets paid our treatment claim directly to the vets which was a huge sigh of relief and also our lovely cat recovered and is fit and well. Reviewed on: 29th June 2020

Amazing

5
Always so helpful To me whenever i need help Reviewed on: 29th June 2020

Excellent service

5
First class from start to finish Reviewed on: 29th June 2020

Good value pet insurance

5
Good policy cover ,competitive price . Annual increases reasonable Reviewed on: 29th June 2020

Excellent company.

5
A very well organised and priced company. My brother recommend this company to me and his advice was spot on. Reviewed on: 29th June 2020

Great company

5
I had previous dog insured by them and away easy too claim , even when she was old. Reviewed on: 29th June 2020

Great company and service

5
Purely Pets have been nothing but excellent since starting my pet insurance policy with them and would highly recommend to anyone looking at pet insurance. Reviewed on: 29th June 2020

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