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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
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87%
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10%
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1%
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0%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent value for money and great service

5
A new customer who shopped around and landed here! Reviewed on: 29th June 2020
Bob Lowndes's avatar
Bob Lowndes

Great cover, Great price

5
When it was time to reinsure our dog "Oscar" we were shocked at the new premium our insurers wanted. We compared lots of pet inurance company's and found that Purely Pets were definitely the best regarding the type of cover, sum insured and premium so we decided to insure with them. Reviewed on: 29th June 2020
Robin's avatar
Robin

Brilliant

5
Brilliant company to deal with. Reviewed on: 29th June 2020
Karen Thompson's avatar
Karen Thompson

Efficient, value for money pet insurance

5
Quick online quote, easy to understand options and kept to the price given, which was the best around. Easy member online account and efficient telephone communications and amendments. The dog insurance itself has a high payout per year for the price. I'm over the moon with Purely Pets so far. Reviewed on: 29th June 2020
KatieLou's avatar
KatieLou

Pure & simple

5
Simple, easy Nd reasonably priced great service Reviewed on: 29th June 2020
A's avatar
A

My Pets Best Friend!

5
Have been with Purely Pets since 2005. When my first Golden Retriever was diagnosed with cancer they were with us all the way & brilliant when he died. My second Goldie has had a few health issues, but they have always been there for us both. Would and have recommended Purely Pets to friends & family. Reviewed on: 29th June 2020
JaneC's avatar
JaneC

Am very pleased with the service

4
Have had to claim twice in lockdown and had no problems. Very pleased Reviewed on: 29th June 2020
Karen's avatar
Karen

Good company

5
Very good service and easy to start and set up direct debit Reviewed on: 29th June 2020
Karen's avatar
Karen

Value for money

5
Brilliant value they keep you informed I’m very pleased all round. Reviewed on: 29th June 2020
SQ's avatar
SQ

Very helpful when I changed insurers this year.

5
We have 10 year old rough collie, and our previous insurer doubled our insurance cover even though we had never made a claim! I phoned Purely Pets and found them very helpful, we now have Harley covered - double the cover we were offered from previous insurer and half the monthly cost!! I would definitely recommend Purely Pets just on this experience. Reviewed on: 29th June 2020
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Marian Parker

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