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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great Service

5
Great service provided by those who work for Purely Pets. Easy to use website and it's easy to talk to any of them when required. Reviewed on: 29th June 2020

Excellent service..highly reccomended

5
Purely pets have replied to every claim we have made promptly and professionally the service is excellent Reviewed on: 29th June 2020

cost effective with good service

4
so far so good but like all pet insurance goes higher with the age of the pet please see if this could be improved Reviewed on: 29th June 2020

Never had any problems with them

5
Buying insurance online was pain free. The options and service level was explained clearly and in plain English. Reviewed on: 29th June 2020

Pet insurance

4
Very friendly and well represented company. Nothing is ever to much trouble. Reviewed on: 29th June 2020

Amazing support during first pets bad time

5
Purely Pets gave us everything we could have wished for when our cat had bladder problems. Thank you Purely Pets for making this part so easy! Reviewed on: 29th June 2020

Great price and support

5
Easy to join with plenty of payment options to make it cheaper or have more cover Reviewed on: 29th June 2020

Good communication

5
Purely pets has very good communication and there very understanding on the phone I would recommend them to any one with a fur baby Reviewed on: 29th June 2020

Slow process but claims are paid

3
Takes about 4 weeks from sending my claim to having the money paid into my account. This is my third year with them and as my dog got Ill I have to stay with them otherwise his condition isn’t covered and my policy has doubled. My dog has a condition that means I have to claim regularly too. But I get paid eventually so is ok. Reviewed on: 29th June 2020

Pet insurance made easy

5
Got insurance for my dog for less than half my renewal quote.why go anywhere else?.thank you. Reviewed on: 29th June 2020

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