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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Brilliant service

5
Very easy service to use Much cheaper than my renewal from previous insurance company Reviewed on: 29th June 2020
Scott's avatar
Scott

good value for money

4
My policy was cheaper than my last provider, it is good value for money. Reviewed on: 29th June 2020
Kathryn's avatar
Kathryn

Great price and clear explanation

5
This is my first experience with pet insurance. It was very simple to select what type of care I would like and the cost of each add on. I am yet to claim but I’m confident knowing that my little one is protected by purely pets Reviewed on: 29th June 2020
Connie Furlong's avatar
Connie Furlong

Great value

4
Fortunately not needed to claim but finding the perfect fit was made easy by the team Reviewed on: 29th June 2020
Nikki Garnham's avatar
Nikki Garnham

Excellent service

5
Always acknowledge claims , update on progression through to settlement Reviewed on: 29th June 2020
Roger Thomas 's avatar
Roger Thomas

The right cover for my elderly cat

5
I know that should anything happen to my cat who is 18 years old!...(god forbid), that I have the cover to pay for any treatment required. I have been with Purely Pets for many years and am happy knowing that I don't have to worry about large vets bills if they crop up. Reviewed on: 29th June 2020
Moira Hall's avatar
Moira Hall

Very efficient company

5
Good value for money and the cost of insurance not sky high like some of the others I have dealt with over the years. Reviewed on: 29th June 2020
Sharon lambert's avatar
Sharon lambert

Easy to contact and always helpful

5
Very straightforward process. No problems in contact via phone. Always helpful and quick payouts after application. Reviewed on: 29th June 2020
David's avatar
David

Purely Pet Insurance - excellent company

5
I have been with the company for quite a number of years now. They strive to provide excellent customer service. I’ve never had an issue when trying to contact them via email or phone. We’ve only ever had to make one claim for our dog, due to a lump on his leg. The claim process was second to non, very easy and fast. The annual premium rate is very good in comparison to other companies, especially as my dog is over 13 years old, so that can be quite costly. I would and gave recommended the company to friends and family, especially when they’ve had bad experiences. Reviewed on: 29th June 2020
Vicky Graham's avatar
Vicky Graham

Would and have recommended to other people

5
First time buying pet insurance. The experience was very easy. I have called for advise before regarding vet bills and feel I was advised openly and honestly. I am very happy with the amount of cover we have and feel it is reasonably priced Reviewed on: 29th June 2020
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Loz123

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