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Purely Pets: Pet insurance reviews

4.70
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Sympathetic and efficient

5
My dog became gravely ill and needed immediate treatment with scans and blood tests. The Vets dealt with the insurance payments as they knew the process. Purely personal were fast, efficient and sympathetic. A real relief to the whole family Reviewed on: 17th July 2021

Been very happy so far

5
Great value pet insurance and love the little touches like the monthly newsletter Reviewed on: 17th July 2021

Can't make 1 complaint

5
No bad words to say at present. Nothing but great experiences so far. Thank you! Reviewed on: 17th July 2021

Quick and easy to set up

2
But very slow and uncommunicative if you have claim....steer clear and save your money!! Reviewed on: 17th July 2021

Never disappointed

5
Very friendly and best quote for what my toby requires. Reviewed on: 17th July 2021

Fabulous!

5
Changed to Purely Pets after a shocking experience with a competitor. Fantastic cover, so simple to set up and light years better than the others out there. Reviewed on: 16th July 2021

Great customer service

5
I insured my previous dog with Purely Pets, had great service and support when I had to have him put to sleep, have also insured my current dog with them. Highly recommend. Reviewed on: 16th July 2021

great pet insurance

5
very good price for quality of cover provided good at keeoing in touch Reviewed on: 16th July 2021

Pet insurance

5
My dog has a lifetime illness and if I need advice it's solved right away. Excellent people to deal with Reviewed on: 16th July 2021

Amazing

5
Fab cover at a reasonable cost ⭐️ Reviewed on: 16th July 2021

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