Smart Money People Logo

Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Purely Pets Pet insurance reviews (2030)

Pet insurance

5
Taking out my pet insurance was very easy to do & there rates at are very good for price and cover I would recommend them to anyone want pet insurance Reviewed on: 16th July 2021

Purely pets are so very customer focused they are amazing

5
Purely pets best pet insurance I have ever been with Reviewed on: 16th July 2021

Excellent service

5
Very helpful nothing too much trouble Reviewed on: 16th July 2021

Excellent value for money

5
Wish I had insured my pedigree poodle with them earlier. I went with a market leader originally who was the MOST expensive. But as my dog aged the premiums soared beyond reason. I then found Purely pets and halved my premiums in a stroke for very similar cover. Reviewed on: 16th July 2021

well not been with you long

5
easy site to use affordable quotes hope i get good service if i need them Reviewed on: 16th July 2021

Great customer service

5
Value for money, efficient and prompt. I short simply great customer service. Reviewed on: 16th July 2021

Great service at great price

5
Everything I wanted in a policy at the right price. Purely pets have been so easy to deal with and incredibly friendly, best insurance company I have dealt with by a mile for my pet insurance Reviewed on: 16th July 2021

Hassle free insurance.

5
Great, prompt, trouble free service. Reviewed on: 16th July 2021

FANTASTIC

5
Nobody wants to have to use their pet insurance but if & when you need to you want to know everything is going to be taken care of with no fuss. That’s exactly what has happened to me this year unfortunately my poor boy has had a run of bad luck this year & had to go to vets twice for different things & despite it been a worrying time the one thing I didn’t have to worry about was his insurance company messing around. Would highly recommend, great service. Thank you Reviewed on: 16th July 2021

Pawfect company!

5
Staff helpful and friendly- no problems Reviewed on: 16th July 2021

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review